The Republican Governors Association’s local outlet, A Stronger Vermont, has begun airing its anti-Amanda Janoo attack ads. And I have to admit, they’re subtler and more smartly targeted than I expected. There’s none of the heavy-handed “She’s a communist” stuff or the “weirdly darkened images of Janoo,” that I predicted.

Instead, Janoo is presented as unknown and inexperienced while Gov. Phil Scott is the bipartisan Nice Guy of popular imagination. Janoo is depicted making wide-eyed, slightly out-of-control facial expressions, but the skin tone appears unretouched. I’ve seen the ads at least four times but can’t find them online, so I can’t top this piece with a gurning-Janoo screenshot. Instead, I present the closest available alternative: my favorite picture of the governor with a fake grin on his face. Imagine Janoo making a similar expression and you’ve pretty much got it.

Just to catch up on the numbers, the RGA has dumped $400,000 into A Stronger Vermont. ASV had previously reported spending $160,869 on TV and digital ads; over the weekend, it reported another $13,693 in expenditures attacking Janoo and touting Scott. That’s a total of $174,562 with another $225K awaiting deployment. (Other news from mass media filings: Democratic lite-guv candidate Molly Gray has spent $57,051 on a TV ad blitz.)

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