
This truly is the Golden Age of cheeseball graphics, isn’t it? Although this one is perilously close to the line between “crafted by a top-shelf management consultant” and “xkcd cartoon.”
Anyway, to the matter at hand: the Vermont Journalism Trust hiring Brendan Kinney as its new CEO. Let’s stipulate off the top that I don’t know Kinney, have never met him, and have spoken to no one about him. This is me standing outside the forest, unencumbered and/or disempowered by inside information.
It seems like a great move in many important ways. But I do have some caveats, and some thoughs on how the announcement was covered.
Judging solely by resumé, Kinney has a lot going for him. He’s been a top executive at Vermont Public for a long time — before and after the merger of Vermont Public TV and Vermont Public Radio. (Not everyone survived that transition.) He was in charge of development, a.k.a. fundraising, for one of the most successful nonprofit organizations in Vermont. He knows the landscape and the audience as well as anyone, he knows what works and what doesn’t in terms of audience engagement in these parts.
And public media is the model for the nascent world of nonprofit journalism. For decades, public media have been raising enough money to build strong, vibrant enterprises. The new wave of nonprofit outlets is playing catchup, and could do far worse than emulate the development successes of public media
So, Kinney’s a home run, right?
Possibly. But I do have questions.
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