While us campaign finance sickos breathlessly await the August 1 filing deadline, we can occupy a bit of our time by tracking the mass media buys reported since July 1. There are quite a few, in fact.

Explainer for those who need it: Whenever a candidate spends $500 or more on mass media (radio, TV, digital ads, printing, mailing, etc.), they must report it to the Secretary of State’s office within a couple of days, a rule often honored more in the breach than the observance.

Can you guess where the most money was spent on mass media this month? That’s right, it’s the Democratic race for lieutenant governor by a country mile. Ryan Mclaren, last seen trailing badly in the polls, poured $125,100 into TV ad buys conducted by Georgia-based Canal Partners Media. Apparent front-runner Molly Gray has spent $112,918 on TV ad buys done by Virginia-based Screen Strategies Media and another $26,537 on postcard mailings by Berlin Rosen LLC of New York for a grand total of $168,135.

Couldn’t help noticing as I scanned all these reports that virtually all statewide candidates and some legislative hopefuls are contracting their printing and media buys out of state. I guess the big firms know what they’re doing, but home cooking seems to be a thing of the past.

Anyway, McLaren and Gray have combined to spend almost $300,000 on a non-gubernatorial primary election. That’s got to be an all-time record. If it’s not, make sure to let me know in the Comments.

Whatever, it’s a fuck-ton of money for a bucket of warm piss, and a further indication that incumbent Republican John Rodgers is extremely vulnerable; both Democrats must feel like the primary is their biggest hurdle.

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