I’ve been thinking for a while about BETA Technologies, a.k.a. The Great White Hope for jobs and economic growth in the post-IBM era. Those thoughts have crystallized around a recently-published story by VTDigger’s Theo Wells-Spackman entitled “An Inside Look at Beta (sic) Technologies’ Big Plans for Vermont.”

(I guess we need an AP Style Guide ruling on whether the name is all caps or not but it’s listed on the stock market as BETA, so I’ll go where the money is.)

The story was well done. But it was an example of how an article can be diligently executed but still compromised by its concept. The most frequent offender in this regard is the class of story about “Local Residents Oppose [insert development plan here].” The usual evils are renewable energy installations, cell towers, and proposals for new housing. By their very framing, these accounts give more weight to the opposition — who get the lion’s share of the quotes and the column inches. Supporters are less often heard from if at all, and developers tend to stay away from active engagement because they fear it will just make things worse.

In the case of Wells-Spackman’s piece, “An Inside Look” is fun and exciting, but no matter how hard the reporter tries, the final product is going to make BETA Technologies look good. The shiny factory, the face time with company leaders and supportive officials, all nice. If you begin with “a private tour” of the factory, and you’re kind of already in the host’s back pocket. Access journalism, I think they call it.

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