Why it’s important to proofread your press releases

Vermont has lost one of its former governors. F. Ray Keyser, Jr., died yesterday. He served one term in the early 60s, and is most remembered for the end of his tenure. He lost his bid for re-election to Phil Hoff, the first Democrat to win the governorship since the founding of the Republican Party.

Standard operating procedure for politicians, when one of their own shuffles off this mortal coil, is the issuance of a press release. Congressman Peter Welch dutifully did so. Unfortunately, this being a weekend, the staff failed to give their full attention to the formality.

The result?

Welch.Keyser

Ehh, Keyser, Kesyer, whatevs.

 

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