We may have just seen the first in a series of moves that could transform journalism in Vermont — for better or worse, but more likely the former.

The five-newspaper Vermont Community News Group, a locally-owned for-profit enterprise, is being acquired by the National Trust for Local News. The Colorado-based nonprofit is young (achieved tax-exempt status in 2022) but growing rapidly (2024 revenue $53 million). Its mission: to protect and sustain local news operations. In its own words:

The National Trust for Local News is protecting these vital civic assets and transforming them into a resilient, uniquely scalable non-profit news organization. Our goal is to harness local newspapers to build a more equitable and vibrant future for local news, nationwide.

I don’t know anything about the National Trust, but it seems to be legit. Its leadership includes an impressive array of people with experience in journalism, nonprofit enterprise, and (somewhat worryingly) the corporate world. (McKinsey? Ew.) It forswears donations from those with political agendas, and promises a hands-off relationship with its outlets’ editorial policies and journalistic standards.

Here’s why this could be a seismic event for Vermont journalism. When the National Trust enters a new state, it takes no half measures. It has operations in three states (Colorado, Georgia, Maine) and owns a total of 65 outlets so CNG’s five weeklies seem like a beginning, not an end. Based on track record, I assume the National Trust has made a thorough study of our news ecosystem and has decided it’s a promising market. I wouldn’t be surprised if it snaps up a bunch of local news outlets and maybe some bigger ones. (Some of our daily papers? VTDigger? Seven Days?) It could soon be a dominant force in Vermont journalism.

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