Tag Archives: Jake Monssen

I Guess That’s the End of the Mayonnaise Videos

Christina Nolan announced her candidacy for U.S. Senate almost four months ago, but her campaign hasn’t been able to name any paid staff until last Friday, when she finally hired a campaign manager.

Timely, that. Two months until the primary, five months before the election, she’s up against Peter Welch, the well-known and -liked and ridiculously well-funded U.S. Representative seeking to make the leap to the Senate. Given her dismal first-quarter fundraising haul, one suspects that the hiring delay was more financially motivated than anything else.

And of course, with no time for a new staffer to get a feel for the quirky politics of Vermont, she hired a complete outsider: Jake Monssen of the Mississippi-based consultancy Triumph Strategies.

I don’t need to remind you that outsiders who parachute into our brave-ish little state have a record of helming generic campaigns that fail to resonate. Who’s gonna ask him how many teats on a Holstein?

Monssen is touted as an experienced conservative campaign operative. But his resumé includes no blue states, or even purple ones. Until now, he has operated entirely in deep red precincts.

Continue reading