Daily Archives: November 6, 2022

Why is the Scott Campaign Trying All of a Sudden?

Gov. Phil Scott’s re-election campaign has been sleepwalking through the 2022 campaign, barely bothering to raise money and spending very little.

Until now.

The Scott campaign’s recent financial disclosures show that, with very little time remaining, Team Scott has seriously kicked it into overdrive.

Between October 27 and November 4, the Scott campaign filed five Mass Media spending reports, totaling $63,471. That’s more than they’d spent on mass media in the entire cycle before then. The media buys break down like this: $45,086 for TV, cable and streaming ads, $1,142 for Facebook ads, and $7,513 for newspaper ads.

In the six weeks before that big splurge, the Scott campaign had spent less than $10,000 on mass media.

Why spend so much so late? In fact, almost too late? The impact will be limited because so many have already voted. Did they get a bad poll?

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