You never know what’s gonna stick

Funny thing about blogging. You put a lot of stuff out there, and you have no idea what will make a lasting impact and what will sink like a stone. I’ve had my share of stories I thought were important, but saw them vanish without a trace. My cogent analyses of current politics? In one collective ear and out the other.

And then there’s a little offhand thing I posted in January 2013 after a gubernatorial news conference. At the time, Governor Shumlin had just proposed a tax on break-open tickets — those small-stakes lotteries you can find at fraternal societies and many bars around Vermont. A little meaningless chat about bars and beer ensued, featuring Shumlin, Seven Days’ Paul Heintz, and Admininstration Secretary Jeb Spaulding…

Heintz: Do you ever play the break-open tickets?

Shumlin: Oh yeah, anyone who drinks beer has played break-open tickets.

Heintz: I drink a lot of beer, and I haven’t played any.

Shumlin: Oh yeah? Well, you’re not drinkin’ in the right place.

Jeb Spaulding: You’re drinking those five-dollar beers.

Heintz: Where do you buy them?

Shumlin: Oh, you can get ’em at any club or bar in Vermont. I’m a Windham County boy, so I’ve played ’em in Windham County. Rockingham, the Elks, the Brattleboro Legion. I can take you there if you want, I’ll even buy you a beer. But you’re not gettin’ that Gucci beer. We’re drinkin’, you know, Budweiser.

Okay, I knew the Governor didn’t really mean it. When he starts droppin’ his G’s, he’s putting on his Good Old Vermonter Boy persona, painting himself as a Man of the People. I, however, seizing the opportunity to stir up a teapot tempest, wrote it up on Green Mountain Daily under the title: BREAKING… URGENT… Shumlin Disses Vermont Beer!!!

Hahaha, very funny. Got a few sideways glances from the Governor after that went viral.

Well, apparently my little jape has legs. Today, the Governor has been putting out a series of Tweets about the honestly impressive Vermont brewing sector, which is not only an artistic success but a growing part of our economy. And Neal Goswami, chief State House scribe for the Mitchell Family Organs, replied thusly…

Screen Shot 2014-07-17 at 2.29.02 PM

I am honored, sir, by my apparent inclusion in the Vermont political lexicon. It was one of the least meaningful things I ever wrote, and it’s had a larger ripple effect than any of my meaty, weighty, serious works of commentary. If I died tomorrow, they might just put “Gucci Beer Guy” on my headstone.

And the Governor might happily toss a shovelful of dirt on the casket.

 

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1 thought on “You never know what’s gonna stick

  1. L. Perham

    Not sure how he would get into the Brattleboro Legion since , for one, he’s never served his country, and two he is now trying to tax us again…now pitting veteran and against veteran. Saying he will use the profits of the tax for the Soldiers Home in Bennington. If that is not a slimy political move. He could care less about that home. I’m sure he’ll find a way to close it after he gets the tax on rip tickets passed. He wants our money and he’ll do anything to get it.

    Reply

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