Tag Archives: Gucci beer

You never know what’s gonna stick

Funny thing about blogging. You put a lot of stuff out there, and you have no idea what will make a lasting impact and what will sink like a stone. I’ve had my share of stories I thought were important, but saw them vanish without a trace. My cogent analyses of current politics? In one collective ear and out the other.

And then there’s a little offhand thing I posted in January 2013 after a gubernatorial news conference. At the time, Governor Shumlin had just proposed a tax on break-open tickets — those small-stakes lotteries you can find at fraternal societies and many bars around Vermont. A little meaningless chat about bars and beer ensued, featuring Shumlin, Seven Days’ Paul Heintz, and Admininstration Secretary Jeb Spaulding…

Heintz: Do you ever play the break-open tickets?

Shumlin: Oh yeah, anyone who drinks beer has played break-open tickets.

Heintz: I drink a lot of beer, and I haven’t played any.

Shumlin: Oh yeah? Well, you’re not drinkin’ in the right place.

Jeb Spaulding: You’re drinking those five-dollar beers.

Heintz: Where do you buy them?

Shumlin: Oh, you can get ’em at any club or bar in Vermont. I’m a Windham County boy, so I’ve played ’em in Windham County. Rockingham, the Elks, the Brattleboro Legion. I can take you there if you want, I’ll even buy you a beer. But you’re not gettin’ that Gucci beer. We’re drinkin’, you know, Budweiser.

Okay, I knew the Governor didn’t really mean it. When he starts droppin’ his G’s, he’s putting on his Good Old Vermonter Boy persona, painting himself as a Man of the People. I, however, seizing the opportunity to stir up a teapot tempest, wrote it up on Green Mountain Daily under the title: BREAKING… URGENT… Shumlin Disses Vermont Beer!!!

Hahaha, very funny. Got a few sideways glances from the Governor after that went viral.

Well, apparently my little jape has legs. Today, the Governor has been putting out a series of Tweets about the honestly impressive Vermont brewing sector, which is not only an artistic success but a growing part of our economy. And Neal Goswami, chief State House scribe for the Mitchell Family Organs, replied thusly…

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I am honored, sir, by my apparent inclusion in the Vermont political lexicon. It was one of the least meaningful things I ever wrote, and it’s had a larger ripple effect than any of my meaty, weighty, serious works of commentary. If I died tomorrow, they might just put “Gucci Beer Guy” on my headstone.

And the Governor might happily toss a shovelful of dirt on the casket.

 

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