Tag Archives: Optimus Consulting

Buy Local: It’s not just for pandering anymore

One of the more persistent strains of Philpuckey is his advocacy of Buying Local. He’s made it a regular theme of his Lite-Guvship, memorably captured in a front-page article in the Burlington Free Press last November that featured Phil Scott with his famous “Buy Local — It’s Not Just for Hippies Anymore” slogan.

(Which, first of all, “Buy Local” was never “just for hippies.” And second, it misunderstands the movement. Hippies were less concerned with where they bought their stuff, than with not buying stuff at all. It was an anti-consumption worldview. But hey, it’s just convenient shorthand for “long-haired weirdos”, right?)

“Buy Local” is an attractive pitch for Scott. It’s politically appealing, it reinforces his “real Vermonter” image and his status as a local business owner. It’s no-lose all the way around.

But coming from him, it’s effectively meaningless. Phil Scott may verbally support Buying Local, but if push comes to shove, he’ll opt for expediency. Proof: More than half his campaign’s total expenditures have gone to out-of-state firms and individuals. Latest example: a series of mass media buys since October 20, totaling $85,000, all going to out-of-state companies. That includes:

— $40,000 to D.C.-based Optimus Consulting, which has managed the Scott campaign’s media buys.

— $54,000 to Spectrum Marketing of Manchester, NH for “Media — Postcards.”

— $11,000 to SCM Associates of Dublin, NH, also for “Media — Postcards.”

Perhaps he needed some Washington Big Boys to buy spots on WCAX, but did he really need to go to New Hampshire for direct mail services?

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Leadership That Waffles: No More Buying Local

Let’s step into the Wayback Machine and travel back to 2012, when the earth was young and a dewey-eyed gent named Phil Scott was running for a second term as Lieutenant Governor. And his campaign went all-in on the idea of Buying Local. This, according to Project Vote Smart, comes from his 2012 campaign website:

During the summer of 2011, Lt. Governor Scott attended parades, fairs and farmers markets throughout the state, spreading the message “Buy Local: It’s not just for hippies anymore.”…

The Lieutenant Governor’s office offers an excellent opportunity to promote Vermont products and the Vermont brand. While it’s important to market Vermont outside the state, Lt. Governor Scott wants to make sure we don’t ignore the opportunities to market ourselves within our own communities.

(And by the way, “Candidate Scott” walks the walk: In all of his election campaigns, Phil Scott has worked exclusively with vendors and consultants within Vermont’s borders.)

He was still “walking the walk” as recently as last November, when he got a friendly front-page spread in the Burlington Free Press for his advocacy of Buying Local.

However…

Then he started seriously running for Governor. And all that Buying Local stuff went straight into the dumpster.

As of the last reporting deadline (September 1), the Scott campaign had spent $900,927.44. By my calculations, at least $411,266.52 went to out-of-state companies and contractors. And that doesn’t include the fact that, for some reason, his campaign’s VISA card was issued by North Carolina(!)-based Capitol One.

HB-2, anyone?

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How much will the RGA spend in Vermont?

Sky’s the limit, apparently.

Last week’s campaign finance filings showed that a Super PAC operated by the Republican Governors Association has already spent more than $500,000 on behalf of Phil Scott.

And there’s only one way it makes sense for them to spend that much money that early: they intend to spend a whole lot more between now and Election Day. I mean, look: they’ve put out a bunch of smiley-face mailers and TV ads in the dead zone of August, for Pete’s sake. That’s a complete waste unless it’s only the opening salvo in a concerted campaign.

I think Lenore Broughton’s record for Super PAC spending in Vermont, roughly $1 million, is doomed. At this rate, the RGA will easily top $2 million, and will almost certainly outspend the candidate himself.

Remind me again how Phil Scott is the authentic Vermonter in this race.

And when the RGA turns negative on Sue Minter, and you know they will, you’ll have to remind me again how Phil Scott hates Washington-style attack ads.

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