This, my friends, is what you get when you ask Canva’s AI illustration tool to render “Vermont landscape.” And it’s a great example of the stuff you see when you visit websites or social media feeds for conservative candidates or causes.There’s a lot of AI usage; there are also things like tech bros defending rural Vermont and sudden-onset farmers with possibly inoperative staycation programs. In short, there’s a hell of a lot of astroturf in the conservative ideosphere.

These groups and individuals allegedly believe that rural Vermont is a precious resource, central to our very identity, and the people who live there are the true, authentic Vermonters, not those miserable lefty masses huddled in our “urban” communities. And yet these people present themselves with an inauthentic feel that makes you wonder what the hell is going on.

With AI maybe it’s a rights issue, not wanting to pay for copyrighted photography. Or maybe it’s just too haaaaaaaaard to do a DuckDuckGo image search. Or possibly, spitballin’ here, these color-saturated simulacra reveal something about the fakeness of the message itself. Because the Golden Age of the “real Vermont” — you know, the time before the unkempt flatlander rabble of hippies and Bernie Sanders fans descended upon the Green Mountain State — never actually existed.

So, when Sen. Russ Ingalls’ The Vermont Party posts a(n AI image of a) lapel pin saying “Make Vermont Vermont Again,” what year or time period does he have in mind?

I’m guessing it’s before the construction of the interstate freeway system, the development ranked by longtime journalist Chris Graff as the most consequential in recent Vermont history*. Before the freeways came, Vermont was a sleepy backwater that was difficult to navigate, so hardly anybody bothered to try. The freeways made our state much more accessible, enabling the arrival of those damn hippies and progressive types who eventually staged a hostile takeover of Vermont’s social order. (Never forget, Romain Tenney died for your sins.)

*Census data confirms Graff’s hypothesis. Our population grew extremely slowly from 1900 to 1960. The freeways triggered three decades of double-digit growth, sending our population from 360,000 to 563,000.

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