Following in the footsteps of Matt Dunne, Sue Minter has put out her first TV ad for the gubernatorial primary. And following in the footsteps of Matt Dunne, her ad raises strategic doubts in my mind. (Not counting the missed opportunity to use “Minter Fresh” as the tagline.)
(Gee, why am I not a campaign manager?)
The ad focuses on her work as Irene Recovery Officer, which strikes me as a questionable place to start her TV effort.
First of all, Irene was a traumatic event, but it was five years ago already. It’s been front and center in her campaign since day one. Doesn’t she have anything more recent to brag on?
Second, the ad is misleading on a key point: she was the second Irene Recovery Officer. She succeeded Neale Lunderville, who occupied the post during the critical first few months of the operation. Irene happened in late August 2011; Minter took over in January 2012.
(This is the same convenient omission made on Minter’s Wikipedia page by FourViolas, an editor who’s made 13 changes to the page since mid-March.)