Today’s big political news is yesterday’s release of a new poll from the Castleton Polling Institute. It measured name recognition and favorability for the declared gubernatorial candidates. The headline number, that Phil Scott has 77% name recognition, is not a surprise at all. He’s the only one in the field who’s run statewide general-election campaigns, and he’s done so each of the last three times. He’s also held numerous high-profile events, such as his Job For A Day Tour and the annual Wheels for Warmth charity drive. It’d be a shock if he wasn’t the most widely recognized.

(The importance of statewide campaigns in building familiarity can be seen by Scott Milne’s very strong 74% and Randy Brock’s respectable 60%.)

Overall, it’s so early in the campaign that the poll is largely meaningless except as a baseline for future polls. That’s exactly the word chief pollster Rich Clark used in characterizing the survey; he downplayed “any sort of predictive value.” Indeed, there’s nothing here that a good candidate can’t overcome in the 11 months until the primary. But hey, the goat’s been slaughtered, so let’s read the entrails.

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