The Beatings Will Continue Until Everything Is Awesome

This came out a few days ago, but I can’t resist. It’s so great in such a terrible way.

Last week, the Gannett corporation (owner and strangulator of the Burlington Free Press) held a big event to announce the new name for its digital spinoff. The winner: TEGNA, said to be taken from letters in the word “Gannett.” The name was immediately and widely panned, but those initial reactions tend to come and go. The name is dumb, but it won’t hurt the company.

gannettNo, the bad part was the cringeworthy lip-sync performance of “Everything is Awesome” (from The Lego Movie) by top Gannett executives. If you haven’t seen it, please take two minutes out of your day. It’s just incredibly wonderful in its stupefying awfulness. And thank journalism watchdog Jim Romenesko for digging up the video and posting it online.

Okay, seen it? We’ll continue.

Everything about that is UN-awesome, from the tone-deaf messaging to the terrible performances. Oh, and misspelling “commission.”

But the topper?

Yup.

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