Tag Archives: Kaffeekapselmaschine

A warning shot across Keurig’s unrecyclable bow

Here’s an interesting tidbit from across the pond. Citing environmental concerns, the city of Hamburg, Germany has banned Keurig-style coffee pods from all government office buildings.

Lest you think, “Oh, isn’t that cute?” bear in mind that Hamburg has a population of 1.7 million people. It’s the second biggest city in Germany, and the eighth largest in the European Union.

As part of a guide to green procurement, the German city of Hamburg last month introduced a ban on buying “certain polluting products or product components” with council money. The ban includes specific terms for “equipment for hot drinks in which portion packaging is used” – specifically singling out the “Kaffeekapselmaschine”, or coffee capsule machine, which accounts for one in eight coffees sold in Germany.

“These portion packs cause unnecessary resource consumption and waste generation, and often contain polluting aluminum,” the report says.

This isn’t a Big Deal, not yet; but it is a Deal, and it ought to be causing a bit of concern at Keurig Green Mountain’s Waterbury headquarters. Because if Hamburg becomes a trendsetter, Keurig could start seeing large markets snap shut.

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