Tag Archives: embarrassing typos

Messaging 101: Don’t make mistakes in press releases about education

So this happened. Governor Shumlin’s office issued a press release on Monday about education funding — specifically its projection of a two-cent increase in the state property tax for the coming year.

And there was an oopsie. First to spot it was Dave Gram of the Associated Press (and now, apparently, chief Statehouse correspondent for the Burlington Free Press):

And here is the error in context:

“The bottom line is that education spending in Vermont is supported by a wide variety of state revenue sources, not just the property tax,” Gov. Shumlin said. “That’s why I do not think simply shifting more education spending to other sources will address the burden Vermonters feel. We need to tackle this first as a spending challenge because education costs have continued to rise faster than Vermonter’s ability to pay for it, even though our student count has declined.”

It’s bad enough when a gubernatorial missive goes out with a big fat juicy typo. It’s even worse when the subject of said missive is education. Does newly-minted communications chief Scott Coriell need a little proofreading help?