Tag Archives: consumer product FAIL

An utterly predictable failure

Oh dear. Keurig Green Mountain, our hometown manufacturer of environmentally wasteful consumer products, is cutting back. About a hundred workers will lose their jobs in Vermont following a decision I’ve been predicting from the very start.

KGM is killing Keurig Kold, its overpriced, slow, inconvenient carbonated-beverage delivery system. The layoffs are directly related to that business decision — although any minute now, I expect a press release from Phil Scott blaming the Shumlin administration. Because that’s Leadership!

Among the Keurig Kold’s many problems:

— an initial list price of nearly $400

— beverage pods that cost a buck twenty-five apiece — and make EIGHT OUNCES of soda.

— Producing an eight-ounce serving takes a minimum of 90 seconds.

— The machine itself is bulky — larger in all dimensions than any Keurig coffeemaker. It weighs 23 pounds. Takes up a lot of counter space.

— The water chamber needs to be pre-chilled to 39 degrees, which takes at least two hours. You’d have to preplan your soda breaks, or burn electricity to keep the thing running all the time.

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