Category Archives: The media

The art of the overblown headline

Ah, clickbait, thy name is Burlington Free Press. Today’s headline:

Accused Shelburne meat marauders cited

Wow. The mind reels. Was this a vicious gang, going around marauding meat? (Whatever that means.) Or were they an even more vicious gang, turning people into meat?

WIth breathelss anticipation, I clicked the link.

What a letdown.

Two people tried to steal $333 worth of meat from a supermarket.

Yep, that’s it.

Not only was the crime unworthy of the “marauder” monicker — they got caught!

“Marauders,” ny Aunt Fanny.

Shake them pom-poms, Mikey!

Michael Townsend, Executive Editor of the Burlington Free Press, was feeling his oats last night. He sent out a couple of downright obnoxious Tweets promoting the Freeploid’s spectacular coverage of yesterday’s inaugural protest.

(As Tweeter @murf_VT pointed out, Mikey forgot the “h” in “http,” making the link inoperative. He’s gonna get a failing grade from Picasso for that.)

Does Townsend really believe this kind of stuff helps the Free Press in any way? Do readers — sorry, consumers — pay any attention to this?

I can tell you one thing it accomplishes: it makes everyone else in Vermont media think Michael Townsend is an asshole. I mean, it’s perfectly acceptable to express pride in your organization’s work — and the Free Press team did work hard yesterday — but you don’t have to implicitly denigrate your equally hard-working peers.

Hey, Burlington Free Press: Meet your new boss!

Al Getler

The Burlington Free Press today announced the hiring of this man as its new President and Publisher.

No, this is not a joke. Do Not Adjust Your Set. Al Getler is a former newspaper executive who’s lately been seeking work as a “media consultant” (i.e. unemployed newspaper executive) and as a ventriloquist for hire. He mainly sells himself as talent for corporate events:

In addition to being a performer, Getler has worked for two Fortune 500 companies as an executive and knows what it takes to entertain all types of audiences while meeting the required standards of acceptability.

In other words, toothless comedy for corporate audiences. But hey, maybe he could bring a little fun to the lately-joyless Freeploid newsroom:

Looking for a unique idea for your next show or event? Have Al create a puppet character in the likeness of your CEO, your product, or that special person in your audience.

Oh, I’d pay to have him show up for his first day on the job with a Michael Townsend puppet. Can we make that happen, Al?

Aside from his services as an inoffensive mainstream humor provider, Getler also bills himself as a “marketing, management, and media” consultant, touting his “30 years of experience in the media, as a leader, executive running companies and as a serial entrepreneur.”

Is “serial entrepreneur” how you describe yourself if you’ve run multiple enterprises into the ground?

Somehow the Free Press’ story announcing Getler’s hiring doesn’t mention his current status as a self-employed ventriloquist/consultant. They say, circumspectly, that he “previously was group publisher of the North of Boston Media Group.” In fact, he lost that job almost two years ago.

The NoBMG includes the daily papers in Lawrence, Newburyport, Salem, and Gloucester, Massachusetts, plus some weekly papers and a few ad-friendly glossy magazines. Getler lost his gig in March 2013 when NoB’s out-of-state ownership imposed some big staff cuts.

According to ace Boston media watchdog Dan Kennedy, the Eagle-Tribune had a long and distinguished reputation as an independent weekly. That changed, however, with its corporate acquisition in 2005. Since then, it’s been cut, cut, cut, and cut again.

Getler was hired in 2007, and imposed quite a few of those cuts before feeling the blade himself. In 2008, for instance, he slashed “at least 52 jobs” at NoBMG, which got him this plaudit:

“This was a CYA situation,” one Eagle Tribune employee told The Valley Patriot. “Al Getler is trying to save his own job because his management of this newspaper has cost us millions and the only way he could show the company [in Alabama] that we could be financially viable was to immediately cut jobs to balance the books to meet the company’s financial goals.”

Hmm. Maybe he’ll fit right in at Gannett’s Incredible Shrinking Freeploid. At the very least, he’ll Bring the Funny in ways that Michael Townsend could only do by butchering his Twitter feed.

And there’s a bit of thematic consistency here. The man Getler is actually replacing is Jim Fogler, who left the Freeploid last year to take a job with Party City. Hey, balloons, noisemakers, and puppets! It practically screams “quality journalism,” does it not?

They really oughta take away Mikey Pom-Poms’ smartphone on weekend nights

Hard times at the Burlington Free Press. Coming off a week in which Vermont’s Shrinkingest Newspaper failed to send a reporter to Gov. Shumlin’s epochal announcement on single-payer, posted a frankly embarrassing hit piece slamming the Shumlin administration for refusing to leak the subject of the presser in advance, failed to cover the release of a significant report on the Department for Children and Families, and “covered” Entergy’s new cost estimate for decommissioning Vermont Yankee by regurgitating a brief Associated Press newsbit, Executive Editor Michael Townsend has finally found something to brag about.

High school sports scores.

Okay now, I realize that local prep sports is an important service (and readership magnet) for newspapers. But “touchstone”? Yikes.

This is the kind of thing that drains all my sympathy for MIkey. I realize he’s in a tough spot, trying to keep his ship afloat with a skeleton crew and having to implement the oft-misguided diktats of Gannett Central. But when he pulls this kind of nonsense, he comes across as a gormless corporate cheerleader.

Bureaucracy to the rescue

It’s a story languishing in the shade of Governor Shumlin’s single-payer surrender, but on Thursday the Department for Children and Families released a third report on its effectiveness. This report pretty much echoed the first two, as VTDigger’s Laura Krantz reports:

The new report grouped its findings into five categories. The key items include better training, more social workers, more transparency and a stronger focus on opiate addiction’s impact on family dynamics.

DCF head Ken Schatz said the similar conclusions of the three reports was an affirmation that “We have a good road map now to go forward.”

Well, that’s nice, but is that sufficient justification for three separate reports plus a legislative review that’s still pending? How much money did we spend on all this investigation? Why didn’t we just commission one really good and thorough report instead of a bunch? Were DCF investigations on sale at Costco?

Beyond that, two things in Krantz’ account jumped out at me. First was the fact that the DCF news conference was “attended by only three reporters.”

That’s sad, and bad. DCF was one of the year’s highest-profile issues in state government. And, to be callous about it, the story was more clickbaity than most because it involved the deaths of two toddlers. Also, the presser was held not in Montpelier, but in Williston — a hop and a skip away for Burlington-based media outlets. Like the Free Press, which I’ve been told was not in attendance. (So far, its website does not provide any coverage of the event.)

If true, that’s pretty shameful, especially for a media outlet that has beaten the drum for greater transparency at DCF. They want transparency, but they’re not going to advance the cause by, oh, sending a reporter to a significant event. Nice.

The other thing that jumped out at me was this. The “road map” that Schatz referred to included a call for “more front-line workers [and] lower case loads.”

In response, Schatz and his boss, interim Human Services Secretary Harry Chen announced that DCF would hire ten more staffers.

Social workers, right? New troops to bring down the case loads, yes?

Er, no.

They include five management positions in the economic services division, two assistant attorneys general to help district offices with child protection cases and the family services division: an assistant district director in St. Albans, a assistant for the centralized call intake unit and a policy specialist.

By my count, that’s six middle management types, two prosecutors to help with cases that have gotten so far out of hand they’re headed for the courts, and two other functionaries, neither of which are on the front lines.

Bureaucracy to the rescue! Our troops are having trouble in the trenches, but never fear — we’re beefing up the staff at headquarters.

Maybe there are excellent reasons for these particular hires, but at a time when AHS is under heavy pressure to make deep cuts, it kinda leaves me scratching my head a little.

Speaking of tight budgets, you might wonder where they’re getting the money for these positions. The not entirely convincing answer is “through anticipated savings from the state’s Reach Up program, which helps poor families.”

Hmm. At the presser, DCF officials released some downright scary numbers on how their case loads have increased over the past year. And we’ve all been told over and over again that the sluggish economic recovery, with almost all its bounty going to the top one percent, is putting the squeeze on working Vermonters. But they’re confident they can save money on Reach Up?

They’re certainly more knowledgeable than me, but I have trouble seeing it.

Unwarranted outrage from your Freeploid

 

(See also addendum below: the Free Press didn’t have a reporter at one of the biggest news events in recent history!) 

Regular readers of the Burlington Free Press (all six of us) know that transparency is one of its signature causes.

(Except when it comes to the Burlington Free Press itself; there, secrecy rules the day.)

Well, this preoccupation caused Vermont’s Saddest Newspaper to leap to an unwarranted conclusion yesterday.

In the morning, the media got notice of a gubernatorial press conference to be held at 2:15 p.m. There was no mention of the subject matter.

And this caused the Freeploid to throw a nutty. It posted a short piece entitled “Secrecy surrounds Shumlin’s news conference.”

Shumlin has led the fight for government transparency, but his new press secretary, Scott Coriell, has failed to respond to questions about the topic of the governor’s meeting with the media.

Well, son of a bitch. Of course he didn’t respond.

Most gubernatorial pressers include a bit of political business — a bill signing, a new initiative, a ribbon-cutting. In those cases, the media alert will tell us what’s coming up.

But when there’s an actual policy announcement of significant magnitude? Hell no. Shumlin’s people aren’t going to upstage the announcement by providing advance information. The Freeploid is basically demanding that the administration leak its own stuff.

Particularly in this case, when the announcement was made simultaneously to the media and to those who’d been involved in the single payer work.  If Coriell had disclosed the subject matter, do you think the Free Press wouldn’t have found a way to publish the “scoop”?

The Freeploid went on to complain about changes in the time and venue for the presser. Which, c’mon, grow up. It’s not that big a deal.

I suspect the Freeploid’s real problem is that it no longer has a Statehouse bureau, and the editors had to decide whether to send a staffer down from Burlington. That’s a big deal for a paper as understaffed as the Freeploid. But that’s not the governor’s problem. And Scott Coriell shouldn’t be raked over the coals for simply doing his f’n job.

The article was slightly updated after the presser, and can be viewed by anyone who hasn’t canceled their subscription yet. The updated version mostly changes the verb tenses; the misperceptions, self-entitlement, and aspersions on Coriell remain intact. One more signpost on the Burlington Free Press’ descent into irrelevance.

 Addendum. A loyal reader pointed out that the Free Press’ main article on Shumlin’s presser was not written by a Freeploid staffer, but by the Associated Press’ Dave Gram. That’s pretty awful for a “media company” that insists it hasn’t retreated from Statehouse coverage, and whose leader has publicly slammed “rumors and speculation that we are abandoning coverage in Montpelier.” Well, sir, your absence at yesterday’s announcement is not rumor or speculation, but fact.

Presumably what happened was: the Free Press tried to find out the subject of the presser and failed. The editors then made a calculated gamble not to send a reporter — although they did send their photographer Glenn Russell. Their gamble exploded in their faces. Dave Gram’s a fine reporter, but Vermont’s largest newspaper should not be depending on the AP for coverage of a huge news story.

Gannett: It’s worse than I thought

Yesterday I brought you cheery news of the Cincinnati Enquirer seeking an investigative reporter willing to tailor content to the 25-45 demographic (no more nursing home exposes), inject themselves into their stories, and work with an “advertising partner to grow and monetize” the audience. (Not the “readership,” that’s so 20th Century.) Since the Enky is part of the Gannett chain, it raised the question: are the Burlington Free Press reporters similarly for sale?

The ad was posted on journalism watchdog Jim Romenesko’s website, and he included an invitation for response from the Enquirer. He got one today.

And it’s even worse than the original ad.

Enquirer editor Carolyn Washburn’s reply began thusly:

I included this expectation [for the reporter to work with the ad side] in all beat job descriptions, though it’s less likely to be relevant in some than others. It’s less likely to be relevant for investigative than the health reporter, for example.

Oh, so it’s not just the investigative reporter who’s for sale — it’s all their reporters. Do the Free Press’ job listings also include such language?

Just workin' the beat.

Just workin’ the beat.

As for “health reporter,” well, that’s just rich. Is the health reporter matched up with, say, the local medical center or insurance carrier? Is the food reporter brought to you by Kroger (or Shaw’s)? Is the environment reporter sponsored by Entergy?

(Well, I guess I don’t have to worry about that one. The Free Press hasn’t had an environment reporter since Candace Page departed.)

Onward into Washburn’s ever-deepening pit of ethical doom.

…the idea is that our adv sales rep and our reporter are very often talking to the same people in an organization. So we want that sales rep and that reporter to know each other. They can share insights they are learning about the industry and that organization. An advertiser often has questions about news content and our content strategies. The sales rep doesn’t have to be the one to answer all that. We can sometimes make introductions for each other in the organization that may be helpful. They can go on “get to know you” or “what’s new” visits with each other. I’ve done some of these myself.

This is so bad in so many ways.

Journalistic convention used to dictate a “Chinese wall” between sales and content. No communication, no infiltration of commercial concerns into editorial decisions. Now, they want the sales rep and the reporter to work side by side. They want advertisers to directly contact reporters with “questions about news content.” They want sales reps and reporters to jointly visit advertisers.

Good God almighty.

After all that hot mess, Washburn appends some words designed to comfort her “news consumers.”

Of course, we will and must say no.  …When an advertiser wants us to do a story just because they’re an advertiser, we say no. We’ve told the staff that as we go forward and begin to build these relationships, that the most important thing is to raise questions if they are ever uncomfortable or uncertain. We’ll talk things through as things come up to be sure we do the right thing.

Okay, yeah. Reporters, who know their jobs are constantly under threat, should feel free to raise ethical questions with editors who are acting as shills for their corporate masters and encouraging advertisers to badger reporters about news stories.

And, when reporters build relationships with advertisers on their beat, it’s only natural to avoid antagonizing their newfound friends. (Especially when their next job after being laid off from Gannett may well be as a corporate shill, drawing much better pay than a humble reporter.)

How the hell is this not a setup for slanted, advertiser-friendly news coverage?

I don’t know if the Enquirer’s approach is shared by the Free Press. But as I said yesterday, given the lockstep nature of Gannett’s Newsroom of the Future rollout, there is every reason to believe that the Freeploid is turning its reporters into content whores right under our noses.

 

Oh Gannett, don’t take your love to town

Ah, the newsroom of the future, now in the process of assimilating Gannett newsrooms nationwide. Here’s another sign of the Borg Empire on the march, in the form of a job posting from the Cincinnati Enquirer, a Gannett property. 

Enquirer ad

Hoo boy.

Let’s bypass the thing about tailoring hard news coverage to a certain demographic and making a reporter become part of the story, and get right to the part that has Ben Bradlee turning over in his grave:

An investigative reporter who’ll be expected to “work with your advertising partner to grow and monetize the audience.”

In other words, “willing to put on high-gloss lipstick and red stilettos and loiter under a streetlamp.” Also, “willing to think of readers as saleable commodities.”

Well, at least they’re being subtle about it.

The Enquirer is going to hire an investigative reporter with an “advertising partner.” Really.

This soul-killing trend has not, as far as we know, reached the lakeview headquarters of Vermont’s Shrinkingest Newspaper. But judging by the aggressive rollout of Gannett’s new media strategies, it’s only a matter of time before the Burlington Free Press advertises for a content whore. Er, “investigative reporter.”

On the other hand, if the Freeploid already has someone on staff fulfilling these duties, we wouldn’t know about it. We only know about the Enquirer’s content whoring because they’re advertising for it.

Y’know, if this is the future of old-fashioned print journalism in the digital age, I suggest the legacy media just go ahead and die, and open up market space for new entities with some integrity.

And if I find out the Free Press is monetizing me, I will cancel my subscription so fast it’ll make Mikey Pom-Poms’ head spin.

Oh dear.

Quiz time, kids!

Freeploid Executive Editor (and chief Gannett cheerleader) Michael Townsend is:

(1) drunk-Tweeting again

(2) forgetting his Picasso training

(3) Sending secret messages to Gannett HQ (more effective when done in plain sight)

And here’s what I’m talking about.

 

Seven Days puts on the big-boy pants

I was wondering if someone would swoop in and pick up the pieces after the Burlington Free Press abruptly shuttered its Statehouse Bureau. And now, someone has.

As it expands its coverage of Vermont government and politics, Seven Days has hired veteran Statehouse reporters Terri Hallenbeck and Nancy Remsen.

I couldn’t be happier for Hallenbeck and Remsen personally or for news consumers in Vermont. Seven Days has been steadily upping its game in recent years, but this is a solid, decisive leap into the big time. The little alt-weekly now has a larger politics/Statehouse crew than the once-formidable Free Press. And, even more shocking, a more experienced crew.

The Free Press is supposedly hiring a couple new reporters, but you know what they’re likely to get: bottom-of-the-pay-scale twentysomethings who are proficient with multimedia technology but have little background or experience to inform their reporting. But even if the Freeploid does bring on a couple of seasoned reporters, they won’t be able to replace Hallenbeck and Remsen’s knowledge of the politics and governance of Vermont. They’ll be at the low end of the learning curve, whereas Hallenbeck and Remsen are at the peak.

At a time when newspapers and even many alt-weeklies are in full retreat, Seven Days has taken a bold step forward. Best wishes to the newly enhanced crew, especially to former scurrilous scribe Paul Heintz, now serving as Political Editor.