Reclusive Montgomery Ward heiress Lenore Broughton, who must be referred to as “reclusive heiress” under the immutable laws of journalism, is by a longshot the most generous conservative donor in Vermont.

She is, of course, a modestly-sized frog in a tiny pond. She’s nowhere near the DeVoses or Uihleins of the world. But in Vermont, she’s got enough muscle to move our political center of gravity to the right.

Fortunately, she has no idea how to effectively spend her money. She wastes a lot of it on fruitless ventures, outmoded ideas, and candidates who are far too conservative to make any difference in public office even if they win. (What should she do instead? Read on, my friend.)

Most recent example: Broughton donated a cool $100,000 to Vermonters for Good Government Action, the thinly-veiled anti-abortion group trying to defeat Article 22. In a year when 59% of voters in goddamn Kansas refused to open the door to abortion restrictions, what hope is there of prevailing in deep blue Vermont?

You might chalk that up to unshakable belief. Broughton probably can’t help but spend heavily against reproductive rights. But how do you explain her bankrolling True North Reports, that seldom-read outpost of conservative commentary and “news”? There’s no way to know how much she spends on TNR because it’s a private venture, but it must be quite a lot. The return isn’t a bang for her bucks; it’s more like a wet fart.

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