The Christina Nolan campaign is treading dangerously close to self-parody.

Last Wednesday, Team Nolan posted a brief video on social media showing the candidate in front of literally hundreds of mayonnaise jars talking about a mayo shortage.

It was probably her most viral campaign vid to date, but the attention was all negative. Condiment jokes flew around Twitter. The scorn was well-earned; this was bad, really bad. Downright embarrassing, in fact, for a major-party campaign for a seat in the U.S. Senate. Setting, lighting, text, delivery, sound, were all barely acceptable by community access TV standards. It’s something you might have expected from Nolan’s low-wattage Republican opponents.

This video was only 27 seconds long; to enumerate its offenses against politics will take far longer.

Let’s start at the top. Nolan, dressed to make her seem human and relatable. But they went a little too far with it. Lumpy sweatshirt, oddly bulgy tan shorts and flip flops? It’s possible to dress casually without looking like, well, a slob. Also, the colors make her fade into the background.

She stands, rather awkwardly, in front of a nearly-packed supermarket display to talk about supply chain issues. Whose idea was that? Couldn’t they find a display that was actually empty?

And why mayonnaise? (Team Nolan later posted a much better video of her in front of a nearly-empty display of baby formula, which is the supply chain issue of the day. Not mayo.)

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