When last we met, I was exploring Bruce Lisman’s campaign finance filing from March 15, trying to figure out how he managed to spend nearly $600,000 before the race has really even started.

In my previous post, I looked at how much money Lisman is paying his campaign manager Shawn Shouldice*, who’s a very experienced lobbyist (on behalf of big business, mostly) but has never run a campaign before, as far as I can tell.

*spoiler: it’s a LOT.

This time, we’ll explore the bewildering array of consultancies that have hitched themselves to the Lisman gravy train. There are so many different firms, that I wonder how their efforts can possibly be coordinated.

Or, to put it another way, how much money is being squandered by Lisman, currently standing at a brisk four percent in the polls. But first, a brief note about media spending.

As of March 15, Lisman for Governor had spent an astounding $82,242 on TV ad time, which is more than many campaigns spend in an entire cycle. The bulk of that money went to WCAX-TV ($38,080) and Comcast ($32,937). WPTZ was a distant third with $11,225. Lisman also spent $11,475 for online advertising and a measly $3,000 or so on radio.

Add it all up, that’s close to 100 G’s on media. Before March 15, for Pete’s sake! Which doesn’t include production costs — and Lisman, as we shall see below, hired a top-of-the-line conservative production firm to produce his ads.

Okay, back to the consultancies. There are roughly a dozen outfits that have each taken thousands from the Lisman campaign for “consulting” and such-like.

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