Today is Giving Tuesday, part of our ongoing parade of post-Black Friday “Days” for this or that. Eventually, every day till Christmas will be spoken for.
In honor of the event, our state’s least needy nonprofit is doing its best to cash in. Vermont Public Radio has a special two-fer-Tuesday deal: give your dollars to VPR and another, much needier, charity will get some spare change.
It’s Giving Tuesday, and for every gift to VPR today only, a generous supporter from Shelburne will donate 15 meals to the Vermont Foodbank.
Okay, this bothers me. And I’ll try to explain why.
VPR has an immense advantage over every other nonprofit in the state: a perpetually open direct line to its constituents. It can interrupt service at any time for fundraising messages.
Imagine if a nonprofit called you on the phone and you couldn’t hang up until they let you. Or it could interrupt your mail service until you read its latest pitch.
So here we are on Giving Tuesday, and VPR is generously lending its megaphone to a worthy cause.
Or it’s cashing in on the occasion and borrowing the Vermont Foodbank’s image for its own benefit. After all, who gets the bulk of the proceeds?