Well, our very own Wall Street panjandrum has formally launched his gubernatorial bid with a bold, perhaps unprecedented, first move:

He okayed a campaign logo without a speck of green in it.

Instead, he bravely opted for a sky-blue field, backing what appears to be the label from a long-lost brewery: Lisman Lager, the beer that claims to be different from all the others but tastes oddly familiar.

That’s the bold move. The rest of his launch was a pastiche of mixed messages and same-old same-old.

Let’s start with his Jeb! problem. As a presidential candidate, Jeb Bush had to decide how to address the legacy of George W. Bush. And he hasn’t. He’s tried to present himself as his own man, but that effort is undercut every time he rushes to W’s defense. He winds up talking much more than he should about 9/11, Iraq and Afghanistan.

Lisman’s “George W. Bush” is his Wall Street career.

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