Ideal day for embarrassing #vtpoli press releases: the entire VT media is consumed by Berniemania.
— The #vtpoli Observer (@theVPO1) May 26, 2015
I don’t want to sound churlish here, but I probably will. Yesterday’s Bernie Sanders campaign kickoff was a nice event. If nothing else, it was a celebration (and validation) of #FeelTheBern’s unlikely political career; whatever else he accomplishes is gravy. If he can fight the good fight and push progressive issues into the mainstream political discourse, he will have done something meaningful.
My problem is this. In advance of the kickoff, the Vermont media was stuffed to the gunnels with Bernie coverage. The most ardent Bernie outlets were the Burlington Free Press and VPR, which previewed the event as though it was a combination of the Gettysburg Address and Woodstock. Both outlets posted previews entitled “What You Need to Know About Sanders’ Campaign Kickoff” or something like that. To which my response was, “I don’t need to know anything about that.”
Nothing against Bernie. I just can’t get excited about an opening gambit in a year-and-a-half-long process. And I can’t get excited about reading endless, breathless Bernie coverage. I already know what I need to know about the man and his politics.
For the Vermont media, Bernie’s presidential bid is the best kind of clickbait. It draws eyeballs AND it’s certifiably “important” in journalistic terms. There’s a corner of the editorial heart that curdles a little bit whenever they have to post another Heady Topper piece or foodie listicle; when they can have their clickbait cake and eat it too, as with Bernie, well, it’s open season.
After the last few days of #BernieBernieBernie, I’m already tired of it. And I’m sure I’ll be reading a whole lot more over the next year or so.
Well, actually, I won’t be reading it; I’ll be skipping over the Bernie coverage and looking for other news.
As for this blog, I’ll write about Bernie on occasion, when the spirit moves. But I won’t be following his every move, posting his every press release, or seeking his comment on campaign happenings. There’s not enough hours in the day, and there’s lots of other stuff to write about.