The Man Who Couldn’t Beat Scott Milne, libertarian Dan Feliciano, self-proclaimed “social media sensation,” has been festooning many of his recent Tweets with the hashtag “#Felicianomentum.” Like so: 

Sigh. This is what happens when a bean-counter tries to get jiggy.

What’s wrong with “Felicianomentum,” you ask? Well, three things.

First, the best Twitter hashtags are catchy, easily remembered. This is the opposite of catchy. It’s a tongue-twister.   

Second, you can’t spell “Felicianomentum” without “nomentum.” 

And third, get a good dictionary and look up the word “omentum.” 

This hashtag sounds like it came from the fervid imagination that gave Randy Brock the idea to call Governor Shumlin’s health care reform effort “Titanicare.” (Which rebounded against him when his campaign came a cropper and became known as the Titanicampaign.) The owner of that imagination is, I suspect, one Darcie Johnston, former Republican operative and now Dan Feliciano’s number one fan, God help him. 

Anyway, yeah, Felicianomentum. Good luck with that.