Now that the Olds have been almost entirely swept out of the Burlington Free Press, we’re getting our first sign of its future direction. And it ain’t encouraging.
It’s a twice-yearly, glossy magazine aiming to provide “everything you need to know about Vermont’s many ski resorts.” And the name of said publication, according to Publisher/Ventriloquist Al Getler:
“A group of FreePressMedia employees, from millennials to baby boomers, sat around and said, ‘What is this thing going to be?'” he said. “The name came from one of our millennial staff members who yelled out, ‘Freshies!'”