Tag Archives: Gannett

A peek into the Freeploid’s grim, dark future

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I’ve been a harsh critic of the Burlington Free Press because (1) it occupies such a prominent space in our media market, (2) its performance is spotty at best, and (3) it thinks so highly of itself.

But I read something yesterday that has me feeling nothing but sympathy for the denizens of the Freeploid’s famously picturesque seventh-floor offices. It was a story in Nashville Scene, which appears to be that city’s version of Seven Days. The subject: trouble at the city’s daily newspaper.

Remember the Nashville Tennesseean? It’s one of the Freeploid’s fellows in the Gannett chain, and it was one of the first to adopt Gannett’s “Newsroom of the Future” initiative, complete with smaller news staffs, little to no copy editing, staffers forced to reapply for redefined jobs, and clickbait-oriented journalism.

Well, the initial returns are in, and it’s bad. Really bad. The implementation of the NOTF included a few staff departures; but since then, there’s been a mass exodus of talent that’s left the newsroom so understaffed that Gannett has had to fly in temp help from its other papers.

First went Brian Haas, the cops and courts reporter, who bolted for a spokesman job with the fire department. Then came the shocker: Michael Cass, the longtime Metro reporter, exited for Mayor Karl Dean’s office, even though Dean has only a year left in his administration.

And then there was Metro editor Steve Stroud:

After arriving from San Antonio three years ago, he developed a reputation as a good editor who wrote sharp analysis pieces on politics and state government on occasion. One by one, though, he watched almost his entire team of reporters walk out. A group that had spent the past year winning multiple awards for the company was virtually gone: investigative reporter Walter Roche left in July and political reporter Chas Sisk in August, followed by Haas and Cass.

Now, after passing him over for any of the new leadership positions in the newsroom, management offered Stroud a new role — tourism reporter.

There’s your Newsroom of the Future: a talented, experienced editor busted down to “tourism reporter.” Unsurprisingly, Stroud declined the honor.

Stroud’s bureau was left with a single reporter. That’s when Gannett bussed in some temps — who are being asked to instantly cover a major city they’ve never lived in, with the bureau’s institutional memory almost entirely gone. That’s quality journalism. Not.

But wait, there’s more:

Last week came news that Peter Cooper, the paper’s star music columnist and go-to writer for chronicling country music legends, was leaving too.

In Nashville, as you can imagine, the post of “music columnist” is kind of important. There were other departures as well.

… The firing/rehiring process that got the paper into this situation has created deep distrust of current management. One staffer referred to the entire process as “Kabuki theater.”

“If they were going to go with ‘more’ reporters, why did so many get eliminated in the restructuring?” the staffer said. “It was clear there were favorites and directives. The process was just a fancy way to let go of people.”

The Tennesseean, whose first edition under the NOTF featured a front-page article on price cuts the city’s biggest supermarket chain — a major newspaper advertiser, natch — must now be a mere shadow of its already pathetic self.

Imagine what Seven Days would be like if Paul Heintz, Mark Davis, Kevin Kelley, Alice Levitt, Dan Bolles, and Margot Harrison all left at the same time. Well, we may not have to imagine, because I suspect the Burlington Free Press will be similarly depopulated by Christmastime.

And the NOTF’s journalistic mandate?

“At the daily news meeting, [chief editor Stefanie Murray] begins by asking, ‘What are people talking about today?’ ” one former staffer told the Scene this summer. “Time was editors would be asking, ‘What do we have that people WILL be talking about tomorrow?’ “

Local Girl Makes Good. (Hey, I can do clickbait too, y'know.)

Local Girl Makes Good. (Hey, I can do clickbait too, y’know.)

Coincidentally (or not), today’s Freeploid contains a clickbait-friendly article about a former Barre high schooler (now a college senior in North Carolina) who just did a Playboy photo shoot. Quick, call the Pulitzer committee!

 

Freeploid Follies, Weekend Catchup Edition

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Things are getting a little sketchy at the Burlington Free Press, Vermont’s ever-dwindling Largest Newspaper. I’ve got several items to report; none merited separate posts, but they make a nice collective bundle.

— Things are worse inside 100 Bank Street than I thought. And I thought things were pretty damn bad, what with almost every news staffer being forced to reapply for jobs and a new era of clickbait-oriented, sales-friendly journalism about to begin. Er, sorry, that’s the Newsroom Of The Future.

But as Paul Heintz reported in Wednesday’s Fair Game column, the pursuit of clickbait is already in progress:

Sources say that editors have become increasingly focused on web metrics in recent months. Reporters are expected to monitor the number of clicks their stories receive on a daily basis and rejigger headlines and copy to boost readership.

Oh joy. Not only are they allowing reader metrics to determine which stories they cover, they’re rewriting stories and headlines after the fact in hopes of goosing the pageviews. That’s gotta grind at the soul of any self-respecting journalist.

And things will only get worse in the NOTF, when a “Content Coach” will be monitoring pageviews and “coaching” reporters who don’t measure up. (“Say, Terri, any way you could mention the Kardashians in that school-consolidation snoozer?”)

— Speaking of self-respecting journalists, remember the Columbus Day tag team Tweetwar that erupted between The Freeploid’s Mike Donoghue and Adam Silverman in one corner, and Seven Days’ Mark Davis and Paul Heintz in the other? Donoghue and Silverman were vociferously defending the honor of their employer.

Well, interesting thing about that. As Heintz reported on Wednesday, Donoghue and Silverman are two of only four news staffers who are exempt from the reapplication process. No wonder they’re singing the praises of the Freeploid: they got a pass, and won’t have to go through the demeaning and degrading ordeal of having to re-interview at their current employer.

— Speaking of demeaning and degrading, ace journalism watchdog Jim Romenesko reports that Gannett is offering opportunities for current staffers to, ahem, adjust to the Newsroom Of The Future. Gannett’s holding a virtual re-education camp with seminars on subjects like: How to perform well when interviewing for one of the new jobs, writing “sharper” headlines, achieving better SEO for stories, using social media to “establish your brand and personality,” and “cleaning your copy.” The latter will be crucial because the NOTF will include far fewer copy editors, and reporters will be expected to submit publication-ready stories.

You know, if by some hellish circumstance I was offered a job at Bank Street, I’d turn it down. It’s sounding like a truly awful place to work.

— Speaking of truly awful, my Friday Freeploid arrived with a big fat section on pink newsprint. The front page bore the image of a pink ribbon, the Freeploid’s Circle-B logo, and the title “Making Strides: Breast Cancer Awareness.” Inside were a handful of heartwarming articles about cancer survivors and people involved in fundraising, treatment, and research.

But mostly, the 32 pages (!) were full of advertisements by local businesses proclaiming their support for the fight against breast cancer.

Nowhere, as far as I could see, was there any statement that any of the hefty proceeds from this special section would go to cancer research or treatment. Nope, it was the Freeploid cashing in on an emotionally appealing cause. And their many advertisers doing the same.

— Finally, an odd note from late Saturday night. Apparently, the Newsroom Of The Future was empty except for the gray countenance of Executive Editor and Chief Corporate Shill Michael Townsend, because Townsend himself was sending out a stream of Tweets about stories on the Freeploid’s webpage. And one of ’em was a real headscratcher.

Screen Shot 2014-10-18 at 11.26.38 PM

That’s odd, I thought. So I clicked on the link, which took me to an article about Entergy’s announcement on Friday that decommissioning Vermont Yankee will cost $1.24 billion.

But WTF is with Townsend’s gratuitous shot at single payer health care? The article has nothing to do with health care reform.

Maybe Mike was sitting at his desk on a Saturday night, Tweeting his brains out and drowning his sorrows in a bottle of Kentucky’s finest. Otherwise, how can you explain this out-of-nowhere shot at Governor Shumlin’s top priority? It was certainly unbecoming for the Freeploid’s number one exemplar of the Newsroom Of The Future.

Here’s a protip for “establishing your brand” on social media, Mike: Measure twice, Tweet once.

The Brave New World of Journalismism is Upon Us

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Oh boy, here we go… apparently Executive Editor Michael Townsend now occupies the Burlington Free Press Chair in “Good News” Editorials, recently vacated by Jim “Party City” Fogler. Because there it is, the dawning of the thorough Gannettization of Vermont’s Largest Newspaper, under the ominous title “Free Press Resets for the Future.”

The piece begins with a lengthy humblebrag about a recent Dan D’Ambrosio story on IBM that Townsend labeled “epic,” “readable and educational.”

Epic, eh? Guess that puts Homer in his place.

We are Gannett. You will be assimilated.

We are Gannett. You will be assimilated.

Right off the top, I had a strong feeling I was wading through bullshit. There was the title, first of all. But also because it was such a lengthy “soft lede” as they say in the news biz that I figured Townsend was burying the bad stuff; and finally, because I’ve been watching the news about how Gannett newspapers are “resetting for the future.”

By forcing all their newsroom staff to re-apply for their jobs. By cutting total newsroom staff. By getting rid of the formerly rigorous editorial process and relying on reporters to crank out publication-ready copy. By promoting clickbait over serious journalism. And by tearing down the walls between news and sales.

At FreePressMedia, we, as the rest of our colleagues in the Gannett company, are resetting the structure of the newsroom to better enable us to focus on the information and the presentation that you tell us via choice are most important, including accountability journalism and topics that Vermonters are known to be passionate about, such as the environment, local food and the creative economy. These changes are significant for our operations to produce content more tuned to the digital experience.

Part of this resetting is developing a new operational structure to enable us to focus more on the local content that deeply interests readers. With systemic changes in the media business in recent years including changes in approach, format and staff size, we are redefining journalism jobs for the future and our vibrant website, BurlingtonFreePress.com. During the next several weeks, the staff will apply for these jobs with new expectations. We expect time for adaption to the change in structure.

Emphases mine.

“You tell us via choice” means “we’ll abandon journalistic principles and pursue the stories that generate the most pageviews.” See that list: “The environment, local food and the creative economy”? What’s missing?

Oh, how about politics and public policy? Health care, welfare, corrections, infrastructure, taxation, investigative journalism, to name a few. Even transparency, until now a Freeploid bugaboo.

“Redefining journalism jobs” means higher expectations for production, along with lower salaries and worse benefits.

And “staff will apply for these jobs” meaning, well, senior writers, you’re probably S.O.L. We want younger, cheaper staffers more comfortable with multimedia technology.

Yesterday’s retirement announcement by senior writer Sam Hemingway suddenly makes a whole lot of sense. He saw the writing on the digital wall.

I’d expect a bunch more to follow him out the door, voluntarily or otherwise.

Fogler Departs, Crudification of Free Press To Accelerate

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Big news in Vermont media: Jim Fogler is stepping down as president and publisher of the Burlington Free Press. And leaving the newspaper business entirely, for a rewarding and soul-enriching gig as a vice president at Party City, the national chain of party supply stores.

Those journalistic ethics should come in handy over there.

I have made my share of sport at Fogler’s expense in the past — if I recall correctly, I wrote that when Jim Fogler writes an optimistic column in the Freeploid, readers (and staff) run for cover. But if I were to guess, I’d say his departure is not good news for Vermont’s Largest Newspaper.

First, there are the circumstances. His resignation is announced on September 25, and his last day at the Freeploid will be October 1. That’s a nanosecond by the standards of executive turnover. I have no inside information whatsoever, but it does make me wonder if his departure was voluntary. Not that he was fired; but rather that they let him know that he’d be replaced, and gave him time to arrange a soft landing. He had spent 26 years with Gannett, after all, so perhaps a little consideration was in order.

The big change comes as Gannett’s newspapers are transitioning into a new era of newsroom organization. A few Gannett papers have already gotten the makeover, which has resulted in the following:

— More reporters, but fewer editors. A smaller newsroom staff overall. Get ready for an explosion in typos, bad writing, and bad grammar.

— Everyone has to reapply for newly redefined jobs. Presumably with lower pay and benefits.

— A dependence on “audience analytics,” i.e. covering stories because of reader interest (pageviews!) rather than importance.

— What appears to be a troubling degree of “synergy” between news and ad sales.

Expect Gannett to parachute in a corporate loyalist (after a, cough, “nationwide search”)  to institute the new regime at the Freeploid.

This could be bad. Really bad.

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Today was Day One of the new regime at the Tennesseean, Nashville’s daily newspaper. If you’re wondering why this is relevant to a Vermont political blog, well, the T’n is part of the Gannett chain, and is the “beta” version of Gannett’s “newsroom of the future.” As in, Coming Soon to a Gannett Paper Near You, i.e. the Burlington Free Press.

(Sharp-eyed journalism observer Jim Romenesko pointed out today that this is the second time in eight years that Gannett has launched the “newsroom of the future.” Guess it didn’t take the first time.)

Screen Shot 2014-08-07 at 9.33.14 PMThe Tennesseean is still in the process of downsizing and downgrading its newsroom staff, but today’s was the first edition under Executive Editor Stefanie Murray, head cheerleader for the new N.O.T.F.  And there, on the front page, was a story about the Kroger supermarket chain, a major T’n advertiser, lowering prices in its stores. 

And this is news…… why?

But wait, there’s more. If you went to the T’n website today, the homepage was dominated by — mirabile dictu — an ad from Kroger touting its new low prices! Wow, wotta coincidence.

This screenshot only includes the top half of the print edition’s front page. (Full front page can be seen here.) Below the fold is an almost equally ghastly front-page “news” story about twerking as the new fitness craze. I kid you not.

Seems to be a very aggressive application of the T’n’s new commitment to “audience analytics” driven journalism. Give the peoples what they want, and the stupider the better.

Coming soon to a Freeploid near you.

Extreme Makeover, Freeploid Edition

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Gannett is taking the inevitable next step in its pursuit of profit: spinning off its newspaper business, formerly the heart and soul (such as it was) of the corporation. The publishing arm will start with a clean slate, unlike some other spinoffs that loaded corporate debt onto the new entity; but it also strips away whatever fiscal protection was offered by Gannett’s moneymaking broadcast properties.

For readers of the Burlington Free Press wondering what its future will look like, I suggest media coverage of its sister paper, the Tennesseean. The Nashville daily is being transformed into a “beta” newsroom, a new-world model for affiliated papers to follow. The topline looks good: The Tennesseean promises a larger reporting staff and more local journalism.

But the attic is full of spiders, and if I were a senior Freeploid employee, I’d be preparing to be “future endeavored” into a lousy job market. The best summary, with plenty of links, comes from the Poynter Institute. And it includes such gems as:

— The newsroom will, indeed, have more reporters — but fewer others, including far fewer editors. The total staff will shrink from the current 89 to 76. That’s a 15% cut.

— Every newsroom staffer will have to reapply for new jobs and no one is guaranteed a new gig. Out goes seniority! I bet those redefined jobs will offer lower pay and lousier bennies. Also, senior staff had better be as up-to-date with the digital world as your average twenty-something J-school grad, or they’ll be out on their ears. With, according to Nashville Public Radio, “a small severance package.” Lovely.

— The lack of editors will put the onus on reporters to produce “publication-ready copy” because there won’t be enough editors to give stories a second look. Expect a lot more typos, bad grammar, and stories rushed to publication.

Every reporter I know has seen stories ripped to shreds by unskilled, or agenda-driven editors. But there’s a reason that traditional journalism demands mediation between writing and publication: it’s the quality control. It is, literally, the most significant difference between traditional media and the likes of Yours Truly. I write what I know and feel, based on experience, and I can post anything I want to. The editorial system breeds a certain level of professionalism, which is why the Freeploid can expect to be paid for its content and I cannot. (I’d like to be, hint hint, but I can’t expect it.)

— “Audience analytics” will rule the roost. Executive Editor Stefanie Murray, the Tennesseean’s own Jim Fogler, says “We’re going to use research as the guide to make decisions and not the journalist’s gut.” Wonderful; we’ll be setting our journalistic priorities based on pageviews and reader surveys. Er, I mean “audience surveys,” because “reader” is so 20th Century.

I realize that newspapers face a difficult future. Their old sources of advertising are drying up, and digital ads don’t fill the gap. Unless you’ve got something else going for you, like donor support (VPR, VtDigger) or a healthy, ad-rich print operation (Seven Days), you’re dependent on ad revenue. (The traditional paper got at least two-thirds of its revenue from ads, not readers.) The Tennesseean is one more experiment in creating a sustainable future. But the minions of Gannett are furiously lipsticking this pig — presenting the “new” Tennesseean as a model of intensive, community-oriented journalism. It’s not. It’s another effort at slashing costs to maintain profit margins.

The Freeploid has a whole lot of experienced senior staffers who work very hard. Their experience can lend context and depth to their reporting. If the Tennesseean’s “beta” test goes well, in terms of profitability, expect the winds of change to blow strong through the Freeps’ offices in the near future.