Tag Archives: corporate synergy

Today’s Free Press front page is just perfect

The Burlington Free Press’ descent into whoredom continues apace. Today’s front page encapsulates every worrying trend in the devolution of a once-adequate newspaper — sorry, “media property.”

The front page, for those not close enough to a library or convenience store to give it an eyeball, features Don Sinex, owner of the Burlington Town Center Mall. Sinex is seeking city approval for a complete makeover of the mall, including two 14-story towers that would be the tallest human-made buildings in the city. Sinex is certainly newsworthy; it’s the layout, and all the surrounding circumstances, that illustrate the shortcomings of the Queen City’s Newsroom Of The Future.

For starters, there’s the fact that the Free Press has been giving this story constant, breathless coverage for quite a while now — interrupted only by its ardent pursuit of Trump-related clickbait. I understand that this is a major story regarding the development of downtown Burlington, and I don’t mind quantity coverage with some balance to it. This, however, is giving over the paper’s most valuable real estate to Sinex.

And if you don’t think this was a pro-Sinex puff piece, just look at the headline:

Last Best Plan for Burlington Mall

If that isn’t an editorial, I don’t know what is. The paper could have said “Developer Touts Last Best Plan” or something like that, but no. This Is “The Last Best Plan.”

Subtle.

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