Today’s Burlington Free Press brings news of a returning product line at Burton Snowboards: a series of snowboards featuring Playboy bunnies. They tried this once before, and suffered an intense barrage of criticism for exploiting women’s bodies.
Somehow, Burton was shocked by that. I guess he was too deeply immersed in snow-bro culture to realize that much of the world has moved beyond the objectification of women.
And still is, since he’s bringing back the Bunny boards. But he’s ready for the critics:
“Since Burton was founded nearly 40 years ago, we’ve supported freedom of artistic expression. Board graphics are artwork, and we understand that art can be offensive to some and inspiring to others. I strongly back our latest snowboard collection with Playboy and was involved in the project from the beginning.”
How noble. How high-minded.
What a pile of horse hockey.
Look, I don’t mind if Burton wants to plaster naked Bunnies on snowboards. I think it’s tasteless, but I’m not in their target demographic.
I do mind the utter bullshit about artistic expression.