NOTE. After I posted this piece, I became aware that the Agency of Education has issued a press release saying that the original headline cited below was “generated by VTDigger.” I take the Agency’s word for this. It’s a pretty stunning lapse of judgment on the part of Digger’s editorial team. My criticism of Saunders’ essay itself still stands.

Zoie Saunders’ PR team could maybe use a shakeup?

Gov. Phil Scott’s Education Secretary sent an opinion piece to VTDigger echoing the governor’s talking points from his State of the State Address last week. But the original bore an unfortunate headline, and the text wasn’t any great shakes either.

Headline Number One, as published by VTDigger on the evening of Monday, January 12:

“Stupid,” eh? I get the callback to James Carville’s most memorable concoction, but it bore an unpleasant whiff of condescension toward the governor’s critics. Now, Saunders’ boss has no problem with condescension toward his critics, but apparently someone thought better of the headline. Because by the next morning, “Stupid” had been excised:

It’s a shame, isn’t it, that a sharp-eyed correspondent noticed the original headline and sent me a screenshot before it could be altered?

I can’t say for certain whether the first headline came from Team Saunders or someone in Digger’s editorial room, but I suspect the former. Seems a stretch that a Digger functionary would attach a potentially offensive headline to an essay by a prominent state official.

(There’s an editor’s note at the bottom of the essay that says “Correction: Due to an editing error, an earlier version of this story contained a misleading headline.“ It doesn’t identify the source of the headline. Also, “misleading’ is a funny way of saying “offensive.”)

But even without the “Stupid,” there’s something off about that headline. “It’s Not All About Taxes” carries the implication that it’s mostly about taxes, right? And I don’t think that’s the argument the Scott administration wants to deploy.

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