Daily Archives: December 22, 2021

The Reification of Richie Rich

Hey, remember when technology millionaire Rich Tarrant decided to run for U.S. Senate? The year was 2006. Longtime incumbent Jim Jeffords was retiring; then-U.S. Rep. Bernie Sanders ran to replace him. Tarrant entered the race as a Republican and spent big on a high-profile campaign that portrayed him as an Authentic Son of Vermont. Seven Days O.G. Peter Freyne dubbed him “Richie Rich” and uncovered the fact that Tarrant seemed to, um, live in Florida.

Tarrant’s candidacy was marked by heavy TV advertising and abundant missteps on the campaign trail. He ultimately spent $7 million on a race that saw Sanders edge him out by a mere 33 percentage points.

Well, Richie Rich is back — in spirit, not in the flesh. The new manifestation is Brock Pierce, the fellow pictured above. He’s filed papers as an independent candidate for the U.S. Senate seat now held by Pat Leahy. Pierce also seems to be on the Tarrant Track in terms of likely victory. That is, snowball’s chance in a hot place.

But he should provide some solid entertainment value if he commits to the race because his story is so damn weird that if he was a character in a novel, he’d be completely unbelievable.

How weird? Try child actor, failed entrepreneur, pedophilia allegations, Steve Bannon (!!!?!?!) and Bitcoin billionaire.

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