Dean Corren puts the pedal to the metal

The Secretary of State’s office has been blizzarded by Mass Media spending reports from the Dean Corren campaign in the past eight days, representing a strong home-stretch advertising blitz for Phil Scott’s challenger.

Since October 20, Corren has reported spending a total of $60,961, with almost two-thirds of the money going to TV advertising. Going into the campaign, Corren had a fixed budget of $200,000 because once he opted for public financing, he couldn’t take any further donations.

The rundown:

  • $38,980 for TV (broadcast and cable)
  • $8,095 for radio
  • $5,387 for newspapers
  • $4,000 for campaign consultancy by State Rep. Chris Pearson’s firm
  • $2,385 for graphic design work
  • $1,542 for online advertising
  • $572 for printing (The campaign had done a lot more printing earlier in the season.)

All in all, it’s a nice healthy push. Earlier, I’d wondered if Corren was hoarding his money too long. Now, I think he was right to keep his powder dry until the campaign’s closing days. Most voters don’t pay much attention until right before the election. Except for those who don’t pay any attention at all.

Also, the recent TV ads have good production values and strong messaging. I don’t know that it’s enough to knock off Phil Scott, but full credit to the Corren team for a sound strategy.

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