Tag Archives: American Journalism Project

Further Adventures in Fundraising Desperation

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Well, when I went looking for a cheeky illustration for this post about the fortunes of VTDigger, I didn’t plan on discovering Diggerland, “the one and only construction theme and water park in the U.S.!” (Exclamation mark theirs.) But that’s the internet for ya. The real Diggerland, complete with opportunities to “Drive, Ride & Operate specially engineered, real construction machinery,” is located in a New jersey exurb of Philadelphia, which sounds about right.

So no, our favorite nonprofit “print” news organization hasn’t opened a theme park. Not yet. But the idea doesn’t seem completely farfetched given the sweaty, sweaty nature of Digger’s current fundraising campaign.

If you haven’t visited VTDigger in the last several weeks, you’ve missed a huge number of fundraising messages competing for space with a shrinking number of actual news stories. You’ve missed messages directly from staff reporters, which rings ethical alarm bells among ink-stained wretches. You’ve missed pitches that tie support for Digger to the provision of heat and sustenance, which strikes me as a tad aggressive. The implicit message is if you don’t support VTDigger, you don’t care about the poor among us. Which is nonsense.

To me, if you can’t attract enough support for solid journalism as a worthy investment, then little tricks like “give today or someone will be left in the cold” or “give now or someone’s gonna go hungry” aren’t going to make up the difference. Also they just feel uncomfortably tacky.

But if the folks at Digger are a little desperate, a perusal of their latest IRS filing will tell you why.

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This Needed to Happen

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Landmark moment in Vermont journalism: VTDigger founder Anne Galloway is stepping out of her leadership role and back into reporting. Her new title, editor-at-large, seems to offer her a great deal of freedom to work on big projects. You know, the kind of stuff that goes undone amidst the daily bustle of shoestring journalism.

Something like this needed to happen. It should have happened years ago, but I’m more than a little surprised it happened at all. It takes a rare clarity of vision to realize that the organization you brought into being has outgrown you.

VTDigger would not exist without Galloway’s dogged determination, without her burning the morning-to-midnight oil and probably risking her health, mental and otherwise. As it slowly grew, its internal structure didn’t develop accordingly. That’s because Galloway was still working as if she was head of a tiny, struggling startup. She was chief editor. She was the head of the entire enterprise. She was the public face of VTDigger. And, when she felt the call, she dove back into the foxhole of reporting.

It was too much for any person, and it inhibited Digger’s growth into a sustainable institution with a consistent management structure. Now it seems that that push has finally come to shove, and Galloway had to choose which role/s she wanted to keep and which she was willing to let go of.

Necessary disclosure: I worked for Galloway for a few months in 2020. She fired me under dubious circumstances. But I haven’t changed my view of VTDigger as an organization. I saw it the same way before I signed on, while I worked there, and after my defenestration. Before, during and after, it was an organization in need of transition with a leader who was deeply ambivalent about letting it happen.

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Digger vs. Its Writers

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For a full year, the VTDigger Guild has been trying to negotiate its first contract. And it’s been met with an unyielding brick wall on every front. Now, in a series of tweets, it has taken its case to the public.

The Guild organized in the spring of last year, and I was proud to be part of the effort. I believed the union would be a good thing for all parties. And it still can be, if Digger gets serious about a contract.

Until it does, I’m suspending my monthly donation to Digger. I can’t support an enterprise that treats its workers this way. If you identify as a friend of labor, I suggest you think long and hard about doing the same. And write a letter to Digger via this page on The Action Network.

I hate to do this. Digger is an absolute necessity for coverage of Vermont policy and politics. Founder Anne Galloway deserves all the credit in the world for creating this enterprise.

But it’s time to grow up, and enter into a partnership with its workers. This shit won’t fly any more:

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