Category Archives: The media

Night of the Long Knives at the Free Press

Well, I can’t say I’m surprised. In fact, I’ve been expecting it for a couple years, since the Burlington Free Press’ news department made a subtle but obvious shift away from Montpelier and toward Chittenden County. But the timing is a shocker:

Before I go on with the thinky stuff, let’s first acknowledge that two people have lost their jobs. Terri Hallenbeck and Nancy Remsen are middle-aged people in a contracting industry that prizes youth. We don’t yet know whether they left on their own or were pushed out, but either way, I feel for them and wish them well. They provided a lot of valuable coverage, and their years of experience are irreplaceable. Well, everybody but Gannett thinks so.

The fact of their departure does not surprise me, but I thought their bosses would have the decency — or sheer expediency — to wait until after the elections were over. You know, have ’em cover election night, get ’em to write up the post-election stuff, and then toss ’em out on Thursday or Friday.

But no. Time, tide, and nervous corporations wait for no man.

On the other hand, maybe the timing was deliberate; it’ll get buried in the election news, and there’s less chance of other media outlets besieging Michael Townsend asking why he’s jettisoning all his experienced talent. And Townsend cravenly refusing to comment. Even though he expects other media outlets to respond to his reporters’ inquiries.

According to one of the other olds left on an ice floe, Tim Johnson, the Freeploid is moving away from the beat system:

“There’s not going to be a city hall beat. There’s not going to be a Statehouse beat. There’s not going to be an education beat.”

Instead, there will be two “teams,” Chittenden and Watchdog. Presumably they won’t have anyone staffing a Montpelier office; they’ll only cover state government when they (a) have a nice juicy story or (b) when there’s a single high-profile event. No more will Free Press reporters roam the halls, gathering tidbits, building relationships, and most importantly, understanding how the place functions.

And that’s important. The State House is a complicated machine; it takes time and attention to figure out what to follow, who to talk to, and where to go.

But the Freeploid and its corporate parent don’t care about that. They just care about having enough “content” to plausibly fill the paper every day. And their top priority isn’t “the public needs to know,” it’s “the public wants to know.” And since the public doesn’t really care that much for the push-and-pull of inside politics, Statehouse news will take a back seat to stuff like local sports and artisanal foods and a women chaining herself to a tree. Oh, and advertiser-friendly “content.”

Since I started actively blogging about three years ago, I’ve maintained a subscription to the Free Press because it frequently had important stories and fairly dependable coverage of state politics and policy. I’m not canceling yet, but I’ll be watching. And I won’t be surprised if, by the first of the year, the Burlington Free Press will have become irrelevant to what I do.

The girlfriend non-issue

Seven Days’ political columnist Paul Heintz made a rare trip into the office this weekend — well, maybe he just filed from home — to post a thumbsucker piece about whether or not the media should report on Governor Shumlin’s private life.

Specifically, the fact that he’s been, ahem, dating a much younger woman for some time now.

“Dating,” Heintz’ term for it.

Going to the drive-in, hanging out at the malt shop, playing miniature golf, “running out of gas” on the way home. Takes me back.

Madame X, some guy, some guy,some other guy. From some guy's Facebook page.

Madame X, some guy, some guy, some other guy. From some guy’s Facebook page.

Heintz examines the issue because last Thursday, VTDigger’s Anne Galloway posted a very thorough Shumlin profile. And near the very end, she disclosed the open secret that Shumlin has been, uh, “dating” 30-year-old Katie Hunt. In his piece, Heintz explores the Vermont tradition of not addressing the private lives of public figures, and ponders whether Galloway did the right thing.

In the process, he gave himself a chance to say, well, we knew about it too, so it wasn’t a scoop; we’d just decided not to publish it. (I eagerly await Paul’s email explaining how I’m off base, in 3…2…1…)

But the core question: is Hunt’s identity fair game? Was Galloway within her rights to publish it?

To which I say, of course it is and of course she was.

And if, as Heintz implies, the Shumlin camp is upset about it, I suggest they stop whining and concentrate on real stuff. If they’re mad at VTDigger, they should stop taking media coverage too personally.

Really, it’s downright strange that the Shumlineers are hot and bothered about the G.F. when, in the same piece, Galloway has people describing the Governor as two-faced and opportunistic. And within 24 hours, VTDigger also published a long piece exposing all kinds of problems in Vermont Health Connect. All this, plus an election, and you’re upset over the girlfriend? Perspective, people.

The whole notion that Shumlin’s girlfriend’s identity is off limits is just silly. After all, he hasn’t even tried to keep it a secret. The two have been seen together in public, obviously acting as a couple. For God’s sake, there’s a photo of them on Sen Dick Sears’ Facebook page. In light of all that, why the hell should the Governor have any expectation of privacy?

If it’s a Vermont tradition, then it’s one of many Vermont traditions that ought to be dragged out back, shot in the head, and buried as a relic of a bygone age when the media pretended that Babe Ruth didn’t drink and Warren Harding didn’t sleep around. And vice versa.

Besides, if I were Ms. Hunt and I’d been the Governor’s steady for a while now, I’d be wondering why he feels the need to conceal my identity. Am I a little piece on the side, or a real partner?

Also, Galloway framed it responsibly. It was not, as UVM prof Garrison Nelson put it, “tabloid stuff.” It was part of a detailed, comprehensive picture of Peter Shumlin the politician and the person. Family ties are part of the mix, The media routinely mention parents, spouses, children, and other relatives when relevant. There should be no controversy about naming Katie Hunt and then getting on with our business.

Although I do have one question. Do Shumlin’s college-age daughters call her “Mom”?

Freeploid Follies: Sunday Funday edition

So, what’s up with Vermont’s Largest (But Rapidly Shrinking) Newspaper? Rather a lot, really. As we await the likely post-Election Night bloodletting at the Freeploid, there are several items worthy of note…

— Today’s front-page article on the race for Governor, which features a passel o’Jes Plain Folks articulating their views on the Milne/Shumlin contest. And I do mean “Milne/Shumlin,” because once again, just like the ‘Loid’s poorly-written endorsement editorial, there was no mention whatsoever of Dan Feliciano. Well, he was mentioned at the end of the article, in a list of all seven candidates for Governor. Yep, Dan the Libertarian Man was lumped in with the Emily Peytons and Cris Ericsons of the world.

Now, I don’t think Feliciano’s getting much more than 5% of the vote, maybe even less. But he’s a credible candidate, and he deserves more consideration than the Freeploid is offering him. The endorsement editorial, which had no room for poor Dan, managed to set aside an entire paragraph for Peter Diamondstone of all people. You’d almost think the Freeploid was trying to give a helping hand to the Republican Party by banishing Feliciano from its pages.

— An editorial in today’s paper touched on a subject near and dear to the Freeploid’s heart: transparency. It slammed South Burlington city government for refusing to release information about filling a vacancy on city council. In the process, editorial writer Aki Soga twice mentioned the name of the interim Councilor.

And spelled it two different ways. “John Simson” and “John Simon.”

In consecutive paragraphs.

From which I conclude that the Freeploid wants the process to be open… but couldn’t care less about who’s actually on the council.

— Today’s Freeploid (for those who get home delivery) came wrapped in a plastic bag, as usual. But it wasn’t the normal transparent bag; it was a shiny plastic advertisement for the new LL Bean store opening next weekend in Burlington. Funny thing: it was only a week or so ago that the Freeploid ran an article about the upcoming opening of the Beanery.

I fully anticipate that we’re going to get an article on Friday or Saturday about the grand opening, with comments from grateful shoppers about the legendary outfitter (whose clothing, like Orvis’, has slipped in quality of late) finally coming to the Queen City. And if such a story does appear, it’ll be the last piece of a nice little News/Sales/News sandwich. Right in line with the Newsroom of the Future’s intentionally blurred line between editorial and advertising.

— What do you do when you plan to cover a protest and nobody comes? Well, if you’re the Freeploid, you run a big fat story anyway. On Wednesday, the ‘Loid ran a piece on one woman’s fight to save a cottonwood tree that’s in the path of a new bikeway on Burlington’s waterfront. She’d chained herself to the tree, and was collaring passersby in a (mostly failed) effort to solicit their support for her cause. On Saturday afternoon there was supposed to be a rally on her behalf…

… and only two people showed up. But the Freeploid had sent a reporter — a rare thing on weekends — and they were bound and determined to get a story out of it. And they did: a two-page opus about the non-protest, containing pretty much the same information that was in the Wednesday story. One woman wants to save the tree, hardly anybody else cares, and it has to come down to make way for the bike path. Sorry; we can’t save every tree.

— Finally, we note with regret the disemployment of veteran Freeploid reporter Tim Johnson, the second to be given the ziggy in the Newsroom of the Future era. As we’ve said before, we fully expect a parade of departures — voluntary and otherwise — as soon as Election Day is safely in the books.

 

Freeploid clickbait FAIL

The Burlington Free Press is allegedly entering the Brave New World of Journalism’s Future: an age with resource-starved newsrooms, reporters scrambling to fill multiple “content streams,” Orwellian job titles like “Content Coach” and “Engagement Editor,” little or no copy editing, and a fixation on “audience analytics,” i.e. clickbait. Stories will be pursued, written, and even rewritten in response to the perceived interests of the audience. And note: we’re not readers anymore. We’re “news consumers” or something.

But if this is indeed the future of the Freeploid, it’s off to a rocky start. Yesterday, we learned the identity of Ebola Guy, the Vermonter who spent most of October in West Africa on a solo mission to fight Ebola.

It’s a big damn sexy story that pushes all the right buttons. It’s got important public policy implications: How did this guy get to Africa and back? How was his return handled by local, state, and federal authorities? What does it say about our Ebola containment efforts?

At the same time, it’s an eyeball grabber. Peter Italia is a full-on nutball who has claimed to use time travel and other “special powers” to cure disease and bring back people from the dead. His Facebook page is chock full of juicy stuff, chronicling his trip to Africa and detailing many of his cherished beliefs.

Also, I’ve heard that there are more dimensions to the story yet to come out — some on the serious policy questions, some in the “WTF” hot zone of audience curiosity.

The Freeploid’s Mike Donoghue managed to get quite a bit of detail yesterday and posted a story online last night.

But did they feature it on the website?

No. The primary slot on the homepage was about a high school soccer game.

Today’s print edition banishes Donoghue’s story to page 3; the front page has a run-of-the-mill piece on Vermont officials preparing to deal with Ebola cases.

And this morning, even after a solid 12 hours of “audience analytics,” the homepage STILL doesn’t feature Italia:

Screen Shot 2014-10-30 at 11.30.31 AM

All I can say is, c’mon, Freeploid. If you’re going to burn your journalistic soul on the altar of “audience analytics,” you could at least do a good job of it.

Postscript. The Freeploid pulls an old favorite trick in Donoghue’s piece: doggedly refusing to give credit to other media outlets. You wouldn’t know it by reading Donoghue, but it was WCAX-TV who first identified Italia and scored a phone interview with him. I’ve said it before, but this is the kind of thing that makes the Free Press disliked by many others in the media world. It’s arrogant, it’s wrong, and in the long run it does nothing to elevate the Freeploid or diminish its rivals.

Meet Dan Feliciano’s uvula

Well, I think we can stop taking submissions for Worst TV Ad of 2014 (Vermont Regional). Ladies and gentlemen, we have a winner!

Screen Shot 2014-10-29 at 11.32.42 AM

That’s a screengrab from the new TV ad for Dan Feliciano, Libertarian candidate for Governor.

At least I think it’s an ad for Feliciano, not a bit of inspired trollery by the Scott Milne campaign. Because the ad does nothing to advance Feliciano’s cause; indeed, it highlights his status as an underfunded, politically inexperienced, minor-party candidate.

How bad is it? Let me count the ways.

The entire 30-second ad consists of one continuous shot of Feliciano reciting his favorite talking points. His voice is too fast, he’s too brightly lit and uncomfortably close*, his face does a bunch of weird things, his closing smile is off-putting. It was clearly done on the cheap.

*It’s never a good thing if a viewer’s first instinct is to recoil from the screen. 

The script is poorly written; his first line is “Like you, I believe our best days are ahead.” And then, without the slightest pause, he ticks off all the ways our state is going to hell:

3,000 fewer jobs. Out of control spending. Increasing poverty, low wages, high taxes, and government-controlled health care are alarming.

Wait, you just said something about “our best days”. WTF?

The parade of imagined horrors out of the way, he instantly pivots to his pitch:

I’m Dan Feliciano. I have the experience to reverse these trends by taking a fresh look at government.

When you vote, think new. Think better. It’s time to vote for experience and not party. Vote Feliciano for Governor. Our best days can be ahead, and I’ll be there with you.

Queasy smile, fade to black.

Wait, “experience”? Not once but twice?

Most viewers have never heard of this guy or seen his face before. How are they supposed to buy him as “experienced”?

I understand that there’s no time for a resume in a 30-second spot, but you can’t just come in and throw “experience” around as a credential for a virtual unknown. Also, how can you pitch “new” and “experience” in the same breath?

It’s a political truism that TV exposure is a necessity. In this case, the more people see this spot, the fewer votes Feliciano will get.

And now, in case you thought I was exaggerating about his face doing weird things, here are a few screengrabs taken more or less randomly in one viewing.

Screen Shot 2014-10-29 at 11.34.14 AM

Screen Shot 2014-10-29 at 11.36.39 AM

 

Screen Shot 2014-10-29 at 11.33.58 AM

 

Screen Shot 2014-10-29 at 11.28.30 AM

Screen Shot 2014-10-29 at 11.34.43 AM

Screen Shot 2014-10-29 at 11.35.48 AM

p.s. That last one is Feliciano’s attempt at a smile. Yikes.

The sad thing is, he really is quite a bit more personable than this. Which makes it even more of an insult to the fine art of advertising.

Scandal! Panic!! Naked Hippies!!! Taxpayer Dollars!!! AAAAAAHHHHHHHH!!!!!!!!!

About five weeks ago, the Vermont Historical Society announced a bit of good news: it won a $117,521 grant from the Institute of Museum and Library Services to conduct research and create exhibits and programs about Vermont’s countercultural movement of the 1970s. (The total cost of the project is roughly $260,000; VHS is responsible for getting the rest of the money.) VHS curator Jackie Calder explains:

“By collecting objects, papers, and oral histories we will be creating a body of information for this pivotal period in our state history, making it available for generations to come. And our project’s community forums and public programs will engage Vermonters in learning about this important time in our history.”

It’s a worthy project. The countercultural movement had a lasting impact on Vermont — its politics, culture, environmental movement, its very active food scene, even its economy. (Ben and Jerry’s, anyone?)  The idea of collecting oral histories is especially pertinent, since the firebrands of the 70s are now, ahem, getting up there in age and won’t be around forever.

So, all good, yes?

Yes, until the right-wing “news” site Vermont Watchdog got wind of the grant — more than a month after it was announced — and predictably headlined it like this:

Taxpayers stripped of $117,521 for naked hippie commune research

Damn dirty clickbait!

Damn dirty clickbait!

Ahh, nothing like a little moral panic to clear the sinuses, eh?

VW’s one and only staffer, Bruce Parker, hit all the high notes in his predictable screed: a “taxpayer-funded” project to study “the hippie commune movement that invaded Vermont” with its “oft-nude, drug-addled drifter colonies,” “idealistic youth dropping out of society,” “free-love vagabond communards,” and a former member reminiscing about how “We shared food. We shared sex. We shared clothing…”

Damn dirty HIPPIES!

This story combines two favored tropes of the far right: exaggerating government-funded activities to make them look ridiculous, and slamming the excesses of the left. Especially hippies. Damn dirty hippies!

But seriously, that 70s stuff — which itself had its roots in earlier back-to-the-land movements, as embodied in the works of Helen and Scott Nearing and pioneering New Hampshire-based food writer Beatrice Trum Hunter — did play a significant role in creating the Vermont of today.

The old Vermont, remember, was an extremely red state, ruled for over a century by the Republican Party. Montpelier was a famously stiff community where the sidewalks got rolled up at 5 p.m.

The transition is striking. And the role of the counterculture movement is definitely worth studying and discussing. Libraries and museums are the places that collect and preserve our past. That’s kind of important, no? We need to understand our past in order to understand how we got where we are.

I think Santayana put that a little better. But you get the point. Museums and libraries are the repositories of our history, our culture. They are the institutions that preserve what is important. And it’s inarguable that the 70s counterculture played an important role in Vermont’s history.

Even if you can’t stand damn dirty hippies.

And the first one bites the dust

The seasonal slasher flick that is the Burlington Free Press has claimed its first victim. Reporter Lynn Monty has been kicked out the door for refusing to go through the “degrading and demoralizing” experience of “interviewing for a job I already had.”

Last week, Freeploid staffers had to re-interview for newly-defined jobs as part of Gannett’s Newsroom of the Future initiative. Seven Days’ Paul Heintz reports that Monty had an interview scheduled, but at the last minute she couldn’t bring herself to go through with it.

“I opted out of the interview process and they laid me off. …I loved my job, but I don’t love Gannett. I will make a new way for myself that doesn’t compromise my integrity.”

… According to Monty, Gannett plans to pay her the difference between unemployment insurance compensation and her full salary for six weeks — one for each year she spent at the paper.

Ooooh, six whole weeks! That’ll take her right into… mid-December.

Merry Christmas!

One other note that strikes me as extremely convenient:

An internal document obtained two weeks ago by Seven Days indicated that final decisions from Gannett were due this week, though Monty said she expected them next week.

Yeah, we’ll expect you all to work your asses off through Election Night, but no guarantees after that.

Happy Thanksgiving!

Ethical issues in Dean Corren’s TV campaign

Questions have been raised about a couple of Dean Corren’s TV ads. One of them claims that incumbent Lt. Gov. Phil Scott has been endorsed by Right to Life; another shows a series of high-profile politicos who’ve endorsed Corren, but includes a picture of two state senators who have not.

The former is explored by the Freeploid’s Nancy Remsen today. The ad in question features several women talking about reproductive rights. (Their names are not mentioned; one of them is state Democratic Party chair Dottie Deans.) They extol Corren’s support of reproductive rights, and then one of them says “Dean Corren is endorsed by Planned Parenthood; his opponent, by Right to Life.”

Kerfuffle ensues.

Phil Scott insists he is pro-choice, although he does support parental notification for minors seeking abortions, which is one of Right to Life’s pet causes. (It sounds fine in theory, but in practice, a lot of girls seeking abortions come from troubled homes. In some cases, they were impregnated by a family member. Parental notification opens a big fat can of worms.)

In fact, Right to Life has not endorsed Scott, but it has “recommended” him. Corren says this is a distinction without a difference: Scott has Right to Life’s support, if not technically the endorsement. The ad doesn’t mischaracterize Scott’s positions; it just points out that he’s backed by an anti-abortion group.

The Corren people could change the narration to say “Dean Corren is endorsed by Planned Parenthood; his opponent is supported by Right to Life.” The impact of the ad would be unchanged. I don’t think it’s that big a deal either way.

As for the other ad… it starts with Sen. Bernie Sanders endorsing Corren. (Well, technically, he says “I’m voting for Dean Corren,” so maybe Phil Scott would argue that that’s not an “endorsement.”)

And then, for a solid five seconds, there’s a still photo of several Dem and/or Prog officeholders posing together.

I hadn't realized our Auditor was so butch.

I hadn’t realized our Auditor was so butch.

From left to right, we have Sen. Ginny Lyons, Sen. Tim Ashe, Cong. Peter Welch, Auditor Doug Hoffer, Dean Corren, Sen. Phil Baruth, and Sen. David Zuckerman.

After that, the ad cycles through other images and names, and ends with Bernie.

But that one picture is the problem. Lyons and Ashe have not endorsed Corren. Lyons has pointedly not made an endorsement; Ashe has been silent.

The ad is factually accurate. It doesn’t claim endorsements from Lyons or Ashe. But the implication is obvious, and it’s misleading. That picture is on screen for five seconds, which is an eternity in TV ad time. And the big colorful campaign signs clearly identify the two senators, tying them visibly to the endorsement list.

Otherwise, the ad is excellent. It’s well-produced and effective. It drives home the point that Corren is supported by a broad range of liberal and progressive individuals and groups. But that one image is deceptive. It’s within the letter of the law, but violates the spirit. I’d expect better from Corren.

A peek into the Freeploid’s grim, dark future

I’ve been a harsh critic of the Burlington Free Press because (1) it occupies such a prominent space in our media market, (2) its performance is spotty at best, and (3) it thinks so highly of itself.

But I read something yesterday that has me feeling nothing but sympathy for the denizens of the Freeploid’s famously picturesque seventh-floor offices. It was a story in Nashville Scene, which appears to be that city’s version of Seven Days. The subject: trouble at the city’s daily newspaper.

Remember the Nashville Tennesseean? It’s one of the Freeploid’s fellows in the Gannett chain, and it was one of the first to adopt Gannett’s “Newsroom of the Future” initiative, complete with smaller news staffs, little to no copy editing, staffers forced to reapply for redefined jobs, and clickbait-oriented journalism.

Well, the initial returns are in, and it’s bad. Really bad. The implementation of the NOTF included a few staff departures; but since then, there’s been a mass exodus of talent that’s left the newsroom so understaffed that Gannett has had to fly in temp help from its other papers.

First went Brian Haas, the cops and courts reporter, who bolted for a spokesman job with the fire department. Then came the shocker: Michael Cass, the longtime Metro reporter, exited for Mayor Karl Dean’s office, even though Dean has only a year left in his administration.

And then there was Metro editor Steve Stroud:

After arriving from San Antonio three years ago, he developed a reputation as a good editor who wrote sharp analysis pieces on politics and state government on occasion. One by one, though, he watched almost his entire team of reporters walk out. A group that had spent the past year winning multiple awards for the company was virtually gone: investigative reporter Walter Roche left in July and political reporter Chas Sisk in August, followed by Haas and Cass.

Now, after passing him over for any of the new leadership positions in the newsroom, management offered Stroud a new role — tourism reporter.

There’s your Newsroom of the Future: a talented, experienced editor busted down to “tourism reporter.” Unsurprisingly, Stroud declined the honor.

Stroud’s bureau was left with a single reporter. That’s when Gannett bussed in some temps — who are being asked to instantly cover a major city they’ve never lived in, with the bureau’s institutional memory almost entirely gone. That’s quality journalism. Not.

But wait, there’s more:

Last week came news that Peter Cooper, the paper’s star music columnist and go-to writer for chronicling country music legends, was leaving too.

In Nashville, as you can imagine, the post of “music columnist” is kind of important. There were other departures as well.

… The firing/rehiring process that got the paper into this situation has created deep distrust of current management. One staffer referred to the entire process as “Kabuki theater.”

“If they were going to go with ‘more’ reporters, why did so many get eliminated in the restructuring?” the staffer said. “It was clear there were favorites and directives. The process was just a fancy way to let go of people.”

The Tennesseean, whose first edition under the NOTF featured a front-page article on price cuts the city’s biggest supermarket chain — a major newspaper advertiser, natch — must now be a mere shadow of its already pathetic self.

Imagine what Seven Days would be like if Paul Heintz, Mark Davis, Kevin Kelley, Alice Levitt, Dan Bolles, and Margot Harrison all left at the same time. Well, we may not have to imagine, because I suspect the Burlington Free Press will be similarly depopulated by Christmastime.

And the NOTF’s journalistic mandate?

“At the daily news meeting, [chief editor Stefanie Murray] begins by asking, ‘What are people talking about today?’ ” one former staffer told the Scene this summer. “Time was editors would be asking, ‘What do we have that people WILL be talking about tomorrow?’ “

Local Girl Makes Good. (Hey, I can do clickbait too, y'know.)

Local Girl Makes Good. (Hey, I can do clickbait too, y’know.)

Coincidentally (or not), today’s Freeploid contains a clickbait-friendly article about a former Barre high schooler (now a college senior in North Carolina) who just did a Playboy photo shoot. Quick, call the Pulitzer committee!

 

Wow! Scott Milne puts an ad on TV!

He must have thoroughly scoured the sofa cushions, because he’s finally taken to the airwaves with a paid 30-second ad. Either that, or he spent some time on Ancestry.com searching for more Milnes and Boieses to fund his (very) late-blooming media effort. This is his first ad buy since the August primary, when he put out a single ad to help him fend off the “challenge” of Emily Peyton and Dan Feliciano.

Anyway, he managed to pay whatever it cost to produce the thing, plus $78,825 on ad time. And shockingly, he didn’t spend most of his money on WCAX:

Screen Shot 2014-10-21 at 5.44.30 PM

As for the ad itself, well, it’s exactly what you’d expect. It’s a rehash of Milne’s attacks on Governor Shumlin delivered in a downcast voice by a female narrator — how many days he’s been out of state, slow economy, high taxes, Vermont Health Connect — with creepy music in the background.

Then, as it always does, the music shifts to a happy, mellow tune and the camera focuses on Our Hero, Scott Milne, standing outside somewhere on a sunny day, promising to cap property taxes, enact new incentives for education, and end “Peter Shumlin’s failed health care experiment.”

And then, just before the video cuts away, this strange lopsided smirk spreads across his face:

Screen Shot 2014-10-21 at 5.40.05 PM

Eeeesh. Looks like a bad used car salesman.

Shoulda tightened up the edit just a bit, boys.

The ad ends with a slo-mo video of Milne in profile with the suddenly-upbeat female narrator saying, “Scott Milne for Governor. Focused on solutions… full-time.”

Just a touch of snide in her voice on the “full-time.”

So yeah, typical stuff. Probably came out of some Generic Political Ad Generator from some Generic Political Production Company.

Nothing wrong with it. It’s just utterly predictable.

Well, except for the smirk.