Tag Archives: Jonny Wanzer

News You Should View: The Last of His Kind?

Apologies for skipping a week. Between Nicholas Deml and Sam Douglass, there was a lot going on. But here we are with another collection of news content worth your attention. Starting with a bit of sad news.

Remember when every newspaper had local columnists? They occupied a space between opinion and reportage. They were familiar figures to readers, and had their fingers on the pulse of community life. As a news consumer in southern Michigan, I got to know and appreciate Detroit Free Press columnists like Hugh McDiarmid (politics), Neal Rubin (entertainment, also penned the Gil Thorp syndicated comic for many years), and Bob Talbert (fluff and nonsense with a purpose). Those days are long gone, as newspapers have cut and cut and cut until there’s practically nothing left.

One survivor of the good old days: Jim Kenyon of The Valley News. I’ve been reading his stuff since I moved to this region in 2000. And now, at the age of 66, he’s retiring. I haven’t seen this reported in his own paper yet, but The Dartmouth has published an exit interview with him. I’m sorry to see Kenyon go, especially since I’m certain that he will not be replaced. He’s a luxury item in a bare-bones industry.

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How Not to Do Crisis Communications: A Case Study. Or Maybe a 12-Pack Study.

Question. Did Justin Heilenbach take a PR class taught by Craig McGaughan? Because the president of Citizen Cider has pulled off a comms faceplant the likes of which hasn’t been seen in these parts since McGaughan opened a gay bar called Mister Sister and responded to the backlash by staunchly defending his choice until it killed his business.

Citizen Cider has been taking it in the shorts for more than a month. A substantial number of employees have anonymously reported leaving the company over the marketing campaign for Hey Bub, which seemed to position the brew somewhere to the right of Bud Light, a curious choice for a Burlington-based artisanal outfit. Many ex-employees shared their experiences and views on Reddit. Then came a meaty Seven Days exposé and a slamtastic video from Burlington shit-kicker Jonny Wanzer, leading to his very successful campaign to encourage retailers and bars to stop selling Citizen Cider products.

Throughout it all, radio silence from Citizen Cider. Until last Wednesday, when Heilenbach dropped a thoroughly tone-deaf statement on social media.

In retrospect, he should have just kept quiet.

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