He must have thoroughly scoured the sofa cushions, because he’s finally taken to the airwaves with a paid 30-second ad. Either that, or he spent some time on Ancestry.com searching for more Milnes and Boieses to fund his (very) late-blooming media effort. This is his first ad buy since the August primary, when he put out a single ad to help him fend off the “challenge” of Emily Peyton and Dan Feliciano.

Anyway, he managed to pay whatever it cost to produce the thing, plus $78,825 on ad time. And shockingly, he didn’t spend most of his money on WCAX:

As for the ad itself, well, it’s exactly what you’d expect. It’s a rehash of Milne’s attacks on Governor Shumlin delivered in a downcast voice by a female narrator — how many days he’s been out of state, slow economy, high taxes, Vermont Health Connect — with creepy music in the background.

Then, as it always does, the music shifts to a happy, mellow tune and the camera focuses on Our Hero, Scott Milne, standing outside somewhere on a sunny day, promising to cap property taxes, enact new incentives for education, and end “Peter Shumlin’s failed health care experiment.”

And then, just before the video cuts away, this strange lopsided smirk spreads across his face:

Eeeesh. Looks like a bad used car salesman.

Shoulda tightened up the edit just a bit, boys.

The ad ends with a slo-mo video of Milne in profile with the suddenly-upbeat female narrator saying, “Scott Milne for Governor. Focused on solutions… full-time.”

Just a touch of snide in her voice on the “full-time.”

So yeah, typical stuff. Probably came out of some Generic Political Ad Generator from some Generic Political Production Company.

Nothing wrong with it. It’s just utterly predictable.

Well, except for the smirk.